Hasselblad X1D II 50Cvs A7C IIvs ZV-E10 II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Full-Frame Hybrid — A7C II (2023): Full-frame AI autofocus in the most compact body available — the best camera under £1,500 for hybrid shooters.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7C II (2023)
- You want full-frame image quality in the most compact body possible
- You travel constantly and need a serious camera that doesn't weigh down your bag
- You're a portrait or lifestyle photographer who shoots on the move
- You create content for social media or YouTube and want full-frame quality in a vlog-friendly form
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | A7C II (2023) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £3,999 | £1,499 | £679 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 33MP Full-frame Exmor R BSI CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 50.0MP | 33.0MP | 26.0MP |
| Video | None | 4K/60p oversampled, S-Log3, 10-bit internal | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Contrast-detect AF | 759-point phase-detect, AI subject recognition | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | None | 5-axis IBIS, 7.0 stops | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 2.7fps | 10fps mechanical, 30fps electronic | 11fps |
| Battery Life | 370 shots (CIPA) | ~530 shots (CIPA) | ~570 shots equivalent |
| Weight | 766g body only | 514g body only | 293g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 124.0 × 71.1 × 63.4mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | No | No | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | EVF, 2.36M dots, 0.70× magnification | None |
| Screen | 3.6" touchscreen | 3.0" vari-angle touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Hasselblad XCD | Sony FE (full-frame E-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual slots: SD UHS-II + CFexpress Type A | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (3.2), Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
Compare pairs from this group