Hasselblad X1D II 50Cvs A7S IIIvs ZV-E10 II
Hasselblad
Hasselblad X1D II 50C (2019)
From £3999
Best for Fine art, portrait & entry-level medium format
View Hasselblad X1D II 50C
Which should you buy?
Fine Art, Portrait & Entry-Level Medium Format — Hasselblad X1D II 50C (2019): The most accessible Hasselblad XCD body — 50MP medium-format quality for those who cannot stretch to the X2D 100C.
Professional Video & Low-Light Filmmaking — A7S III (2020): If video is your primary discipline, the A7S III is the camera. 4K/120p at 10-bit in a weather-sealed body with a 9.44M dot EVF is an extraordinary package. The 12MP sensor isn't limiting for video — and it's usable at ISO 409,600 in a pinch.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Hasselblad X1D II 50C (2019)
- You want Hasselblad's legendary colour rendition in a modern mirrorless body
- You shoot portrait, landscape, or fine art photography at a professional level
- You value the camera as an object — aesthetics and build quality matter as much as specs
A7S III (2020)
- Filmmakers and videographers who need 4K/120p at 10-bit
- Event videographers who shoot in dark venues regularly
- Documentary filmmakers who need reliable AF and weather sealing
- Hybrid shooters where video is primary and stills are secondary
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The hasselblad x1d ii 50c has the highest resolution at 50mp; the zv-e10 ii is the most affordable; only the a7s iii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X1D II 50C (2019) | A7S III (2020) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £3,999 | £2,999 | £679 |
| Sensor | 50MP medium-format CMOS (43.8 × 32.9mm) | 12.1MP Full-Frame BSI CMOS (12-bit, back-illuminated) | 26MP APS-C BSI Exmor CMOS |
| Resolution | 50.0MP | 12.1MP | 26.0MP |
| Video | None | 4K/120p 10-bit, 4K/60p 10-bit S-Cinetone/S-Log3, 1080p/240p | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Contrast-detect AF | Phase-detect, 759 points, real-time Eye AF (human & animal), subject recognition | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | None | 5.5-stop IBIS | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 2.7fps | 10fps mechanical | 11fps |
| Battery Life | 370 shots (CIPA) | ~600 shots (CIPA) / ~70min continuous 4K recording | ~570 shots equivalent |
| Weight | 766g body only | 699g (body, battery, card) | 293g body only |
| Dimensions | 148.0 × 97.0 × 73.8mm | 128.9 × 96.9 × 80.8mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | No | Yes | No |
| Viewfinder | 0.87" OLED EVF, 3.69M dots | OLED EVF, 9.44M dots, 0.90× magnification — best EVF Sony has made | None |
| Screen | 3.6" touchscreen | 3.0" vari-angle touchscreen, 1.44M dots | 3.0" fully articulating vari-angle touchscreen |
| Mount | Hasselblad XCD | Sony E-mount | Sony E-mount |
| Memory Cards | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II (both slots) | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), full-size HDMI, Wi-Fi 6, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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