Hasselblad X2D 100Cvs Lumix G9 IIvs A7 III
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Lumix
Lumix G9 II (2023)
From £1499
Best for Wildlife, sports & hybrid MFT shooters
View Lumix G9 II
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Lumix G9 II (2023)
- You want the best Micro Four Thirds camera for both stills and video
- You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
- You're invested in the MFT lens ecosystem and want the top-tier body to go with it
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the lumix g9 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Lumix G9 II (2023) | A7 III (2018) |
|---|---|---|---|
| Price | £7,999 | £1,499 | £1,699 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 25.2MP Micro Four Thirds Live MOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 100.0MP | 25.2MP | 24.2MP |
| Video | None | 5.8K/30p, 4K/120p, C4K/60p, V-Log | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect AF with subject/face/eye detection | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 7-stop IBIS | 8-stop IBIS (with OIS lenses) | 5-axis IBIS, 5 stops |
| Burst Rate | 3.3fps | 25fps with AF / 75fps electronic (fixed focus) | 10fps with AF/AE tracking |
| Battery Life | 420 shots (CIPA) | 680 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 895g body only | 658g body only | 565g (body, battery, card) |
| Dimensions | 148.5 × 106.3 × 75.0mm | 134.3 × 100.3 × 90.5mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | 0.76" OLED EVF, 3.68M dots | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual SD UHS-II | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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