Hasselblad X2D 100Cvs Lumix G9 IIvs Sony A9 III
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Lumix
Lumix G9 II (2023)
From £1499
Best for Wildlife, sports & hybrid MFT shooters
View Lumix G9 II
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Wildlife, Sports & Hybrid Mft Shooters — Lumix G9 II (2023): Phase-detect AF transforms the G9 II into a genuine MFT all-rounder — the best Lumix MFT camera for both stills and video.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Lumix G9 II (2023)
- You want the best Micro Four Thirds camera for both stills and video
- You shoot wildlife, sports, or documentary and value the compact, lightweight MFT system
- You're invested in the MFT lens ecosystem and want the top-tier body to go with it
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the lumix g9 ii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Lumix G9 II (2023) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £7,999 | £1,499 | £5,999 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 25.2MP Micro Four Thirds Live MOS | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 100.0MP | 25.2MP | 24.6MP |
| Video | None | 5.8K/30p, 4K/120p, C4K/60p, V-Log | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect AF with subject/face/eye detection | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 7-stop IBIS | 8-stop IBIS (with OIS lenses) | 8-stop IBIS |
| Burst Rate | 3.3fps | 25fps with AF / 75fps electronic (fixed focus) | 120fps blackout-free electronic |
| Battery Life | 420 shots (CIPA) | 680 shots (CIPA) | 530 shots (CIPA) |
| Weight | 895g body only | 658g body only | 703g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 134.3 × 100.3 × 90.5mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | 0.76" OLED EVF, 3.68M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen | 3.2" fully articulating touchscreen |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony FE (E-mount) |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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