Hasselblad X2D 100Cvs Lumix S5 IIvs Sony A9 III

GearFrame · Updated March 2026

Hasselblad Hasselblad X2D 100C Hasselblad Hasselblad X2D 100C (2022) From £7999 Best for Commercial, studio & fine art professionals View Hasselblad X2D 100C
VS
Lumix Lumix S5 II Lumix Lumix S5 II (2023) From £1999 Best for Hybrid video & photography View Lumix S5 II
VS
Sony Sony A9 III Sony Sony A9 III (2023) From £5999 Best for Sports & action professionals View Sony A9 III

Which should you buy?

Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.

Hybrid Video & Photography — Lumix S5 II (2023): Phase-detect AF changed everything for Lumix — the S5 II delivers exceptional hybrid performance with 6K video and genuine full-frame value.

Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.

↓ Full specifications below

Hasselblad X2D 100C (2022)

  • You need the ultimate medium format image quality alongside modern conveniences
  • You shoot at a level where dynamic range, colour depth, and resolution are critical
  • You want the best Hasselblad mirrorless available today

Lumix S5 II (2023)

  • You want a capable full-frame hybrid with strong video credentials and reliable autofocus
  • You're considering switching from Sony or Canon and want something genuinely different
  • You shoot weddings, events, or documentary and need dependable full-frame performance

Sony A9 III (2023)

  • You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
  • You need reliable high-speed flash sync for studio or on-location action work
  • You want the absolute pinnacle of Sony's action and sports camera technology

Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the lumix s5 ii is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification Hasselblad X2D 100C (2022)Lumix S5 II (2023)Sony A9 III (2023)
Price £7,999 £1,999 £5,999
Sensor 100MP medium-format BSI CMOS (43.8 × 32.9mm) 24.2MP full-frame BSI CMOS 24.6MP full-frame Exmor RS CMOS (global shutter)
Resolution 100.0MP 24.2MP 24.6MP
Video None 6K/30p, 4K/60p, C4K/60p, V-Log 4K/120p, 4K/60p, 1080p/240p
Autofocus Phase-detect AF with subject/face/eye detection Phase-detect AF with subject/face/eye detection AI subject recognition AF, 759-point phase-detect
Stabilisation 7-stop IBIS 5-axis IBIS (up to 6.5-stop with OIS lenses) 8-stop IBIS
Burst Rate 3.3fps 30fps electronic / 7fps mechanical 120fps blackout-free electronic
Battery Life 420 shots (CIPA) 740 shots (CIPA) 530 shots (CIPA)
Weight 895g body only 740g body only 703g body only
Dimensions 148.5 × 106.3 × 75.0mm 134.3 × 102.3 × 90.1mm 136.1 × 96.9 × 82.9mm
Weather Sealed Yes Yes Yes
Viewfinder 0.87" OLED EVF, 5.76M dots 0.76" OLED EVF, 3.68M dots 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.6" fixed touchscreen 3.0" fully articulating touchscreen 3.2" fully articulating touchscreen
Mount Hasselblad XCD Leica L-mount Sony FE (E-mount)
Memory Cards Dual CFexpress Type B + 1TB internal SSD Dual SD UHS-II Dual CFexpress Type A / SD UHS-II
Connectivity USB-C 3.2, Wi-Fi, Bluetooth USB-C 3.1, HDMI full-size, Wi-Fi, Bluetooth USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
⚡ Compare specs side by side Hasselblad X2D 100C prices → Lumix S5 II prices → Sony A9 III prices →

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