Hasselblad X2D 100Cvs Lumix S5vs Sony A9 III
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Professional Video & Hybrid Shooting — Lumix S5 (2020): The S5 is an outstanding video camera that also takes excellent stills. 10-bit 4K/60p, dual native ISO and 6.5-stop IBIS in a weather-sealed body is a compelling package. The contrast-detect AF is its main weakness vs Sony and Canon — but for controlled shooting it doesn't hold it back.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Lumix S5 (2020)
- Videographers who need 10-bit colour science in a full-frame body
- Photographers who shoot video as a second discipline
- Studio photographers who want full-frame IBIS at a lower price
- L-mount system users building a versatile kit
Sony A9 III (2023)
- You shoot professional sport, motorsport, or action and need zero rolling shutter distortion
- You need reliable high-speed flash sync for studio or on-location action work
- You want the absolute pinnacle of Sony's action and sports camera technology
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the lumix s5 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Lumix S5 (2020) | Sony A9 III (2023) |
|---|---|---|---|
| Price | £7,999 | £1,699 | £5,999 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame CMOS | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 100.0MP | 24.2MP | 24.6MP |
| Video | None | 4K/60p 10-bit V-Log/HLG, 5.9K anamorphic, 1080p/180p slow-motion | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Contrast AF (DFD Technology), face/eye detection | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 7-stop IBIS | 6.5-stop IBIS (dual IBIS with Lumix S lenses) | 8-stop IBIS |
| Burst Rate | 3.3fps | 7fps mechanical, 9fps electronic (AFS) | 120fps blackout-free electronic |
| Battery Life | 420 shots (CIPA) | ~470 shots (CIPA) | 530 shots (CIPA) |
| Weight | 895g body only | 714g (body, battery, card) | 703g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 132.6 × 97.1 × 81.9mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots, 0.78× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen, 1.84M dots | 3.2" fully articulating touchscreen |
| Mount | Hasselblad XCD | Leica L-mount | Sony FE (E-mount) |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual SD UHS-II | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 1), full-size HDMI, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
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