Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Landscape & Studio / High-Resolution — Z7 II (2020): The Z7 II is a landscape and studio camera first, everything else second. 45.7MP with weather sealing and dual card slots is a compelling package. If you need resolution, it delivers. If you don't, the Z6 II is the smarter buy.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X2D 100C (2022)
Z7 II (2020)
A7 III (2018)
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Z7 II (2020) | A7 III (2018) |
|---|---|---|---|
| Price | £7,999 | £2,699 | £1,699 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 45.7MP Full-Frame BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 100.0MP | 45.7MP | 24.2MP |
| Video | None | 4K/60p, 4K/30p (oversampled), 1080p/120p slow-motion | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect, 493 points, Eye AF, subject tracking | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 7-stop IBIS | 5-axis IBIS, 5 stops (up to 6 stops with VR lenses) | 5-axis IBIS, 5 stops |
| Burst Rate | 3.3fps | 10fps mechanical, 10fps electronic | 10fps with AF/AE tracking |
| Battery Life | 420 shots (CIPA) | ~420 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 895g body only | 705g (body, battery, card) | 565g (body, battery, card) |
| Dimensions | 148.5 × 106.3 × 75.0mm | 134.0 × 100.5 × 69.5mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.80× magnification | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" fixed touchscreen | 3.2" tilting touchscreen, 2.1M dots | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Nikon Z-mount | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual card: 1× CFexpress Type B / XQD + 1× SD UHS-II | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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