Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Professional Sports & Wildlife — Nikon Z9 (2021): The Z9 redefined what professional mirrorless could be — no mechanical shutter, 45MP stacked BSI, and 8K RAW in the most rugged Z body.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X2D 100C (2022)
Nikon Z9 (2021)
A7 III (2018)
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Nikon Z9 (2021) | A7 III (2018) |
|---|---|---|---|
| Price | £7,999 | £5,499 | £1,699 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 45.7MP full-frame BSI stacked CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 100.0MP | 45.7MP | 24.2MP |
| Video | None | 8K/30p RAW, 4K/120p, ProRes RAW | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Subject detection AF, 493-point phase-detect | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 7-stop IBIS | 6-stop IBIS | 5-axis IBIS, 5 stops |
| Burst Rate | 3.3fps | 20fps RAW / 120fps JPEG | 10fps with AF/AE tracking |
| Battery Life | 420 shots (CIPA) | 740 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 895g body only | 1340g body only | 565g (body, battery, card) |
| Dimensions | 148.5 × 106.3 × 75.0mm | 149.0 × 149.5 × 90.5mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | 0.5" Quad-VGA OLED EVF, 3.69M dots, 120fps | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" fixed touchscreen | 3.2" tilting touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Nikon Z-mount | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual CFexpress Type B / XQD | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, HDMI full-size, Wi-Fi 6, Bluetooth, LAN | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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