Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Street & Travel Photography — Nikon Zf (2023): Full-frame performance in a stunning retro body — the Zf's 8-stop IBIS and gorgeous design make it uniquely compelling.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
Hasselblad X2D 100C (2022)
Nikon Zf (2023)
A7 III (2018)
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the nikon zf is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Nikon Zf (2023) | A7 III (2018) |
|---|---|---|---|
| Price | £7,999 | £1,699 | £1,699 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.5MP Full-frame BSI CMOS | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 100.0MP | 24.5MP | 24.2MP |
| Video | None | 4K/30p oversampled, FHD/120p, N-Log, 10-bit | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect 273 points, subject detection (human/animal/vehicle) | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 7-stop IBIS | 5-axis IBIS, 8.0 stops | 5-axis IBIS, 5 stops |
| Burst Rate | 3.3fps | 14fps mechanical, 30fps electronic | 10fps with AF/AE tracking |
| Battery Life | 420 shots (CIPA) | ~380 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 895g body only | 710g with battery | 565g (body, battery, card) |
| Dimensions | 148.5 × 106.3 × 75.0mm | 144.0 × 103.0 × 49.0mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.80× magnification | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.6" fixed touchscreen | 3.2" vari-angle touchscreen | 3.0" tilting touchscreen, 921k dots |
| Mount | Hasselblad XCD | Nikon Z-mount (full-frame) | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-II slot | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, Bluetooth, Wi-Fi | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
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