Hasselblad X2D 100Cvs Olympus OM-D E-M5 IIIvs A6400
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
OM System
Olympus OM-D E-M5 III (2019)
From £699
Best for Travel & lightweight outdoor photography
View Olympus OM-D E-M5 III
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Travel & Lightweight Outdoor Photography — Olympus OM-D E-M5 III (2019): The lightest weather-sealed MFT camera — compact, travel-friendly, and capable with 7.5-stop IBIS in a body that fits in a jacket pocket.
Content Creation & Vlogging — A6400 (2019): The best value APS-C Sony you can buy — especially used. Real-time Eye AF at this price point was transformative when it launched and still makes it one of the most reliable autofocus systems in the lineup.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Olympus OM-D E-M5 III (2019)
- You want a lightweight, sealed camera for travel and outdoor photography
- You're new to Micro Four Thirds and want a capable mid-range body with excellent stabilisation
- Note: consider the newer OM-5 for updated specs in a similar compact form factor
A6400 (2019)
- Vloggers and content creators who need a flip screen and reliable AF
- Photographers upgrading from a compact or smartphone
- Beginners who want room to grow into a full E-mount lens ecosystem
- Anyone prioritising autofocus performance at an accessible price
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the olympus om-d e-m5 iii is the most affordable; only the hasselblad x2d 100c, olympus om-d e-m5 iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Olympus OM-D E-M5 III (2019) | A6400 (2019) |
|---|---|---|---|
| Price | £7,999 | £699 | £899 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 20.4MP Micro Four Thirds Live MOS | 24.2MP APS-C Exmor CMOS BSI |
| Resolution | 100.0MP | 20.4MP | 24.2MP |
| Video | None | 4K/30p, 1080p/120p | 4K/30p (6K oversampled, no crop), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with subject/face/eye detection | Hybrid phase/contrast AF with face/eye detection | Phase-detect, 425 points, real-time Eye AF & animal AF |
| Stabilisation | 7-stop IBIS | 7.5-stop 5-axis IBIS | None (no IBIS) |
| Burst Rate | 3.3fps | 30fps electronic / 10fps mechanical | 11fps mechanical, 8fps with AF tracking |
| Battery Life | 420 shots (CIPA) | 390 shots (CIPA) | ~410 shots (CIPA) |
| Weight | 895g body only | 414g body only | 403g (body, battery, card) |
| Dimensions | 148.5 × 106.3 × 75.0mm | 125.3 × 85.2 × 49.7mm | 120.0 × 66.9 × 59.7mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | 0.35" OLED EVF, 2.36M dots | EVF, 2.36M dots, 0.70× magnification |
| Screen | 3.6" fixed touchscreen | 3.0" fully articulating touchscreen | 3.0" tilting touchscreen, 180° flip for selfie/vlog, 921k dots |
| Mount | Hasselblad XCD | Micro Four Thirds | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I | Single SD UHS-I |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | Micro USB, Wi-Fi, Bluetooth | Micro-USB, Wi-Fi, Bluetooth, NFC |
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