Hasselblad X2D 100Cvs Ricoh GR IIIxvs ZV-E10
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Street Portraits & Reportage — Ricoh GR IIIx (2021): APS-C in a shirt pocket with a 40mm perspective — the GR IIIx is the ideal street portrait compact for photographers who want a slightly tighter frame.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Ricoh GR IIIx (2021)
- You want the GR experience with a slightly tighter, more versatile field of view
- You shoot portraits, food, or street scenes where 40mm suits better than 28mm wide
- You want a premium compact that fits in a shirt pocket with better tonal rendering than a phone
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the zv-e10 is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Ricoh GR IIIx (2021) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £7,999 | £999 | £399 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C CMOS | 24.2MP APS-C Exmor CMOS |
| Resolution | 100.0MP | 24.2MP | 24.2MP |
| Video | None | 1080p/60p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Hybrid contrast/phase-detect AF with subject detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 7-stop IBIS | 4-stop IBIS (Shake Reduction) | None (use OIS lenses) |
| Burst Rate | 3.3fps | 4fps | 11fps |
| Battery Life | 420 shots (CIPA) | 200 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 895g body only | 262g | 343g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 111.2 × 61.4 × 33.2mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | None | None |
| Screen | 3.6" fixed touchscreen | 3.0" fixed touchscreen | 3.0" fully articulating touchscreen |
| Mount | Hasselblad XCD | Fixed 40mm-equiv f/2.8 lens | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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