Hasselblad X2D 100Cvs Ricoh GR IIIxvs ZV-E10 II
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Street Portraits & Reportage — Ricoh GR IIIx (2021): APS-C in a shirt pocket with a 40mm perspective — the GR IIIx is the ideal street portrait compact for photographers who want a slightly tighter frame.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
Ricoh GR IIIx (2021)
- You want the GR experience with a slightly tighter, more versatile field of view
- You shoot portraits, food, or street scenes where 40mm suits better than 28mm wide
- You want a premium compact that fits in a shirt pocket with better tonal rendering than a phone
ZV-E10 II (2024)
- You're a vlogger or content creator who wants a step up from a smartphone
- You prioritise video quality, autofocus reliability, and easy social media sharing
- You're new to interchangeable lens cameras and want something approachable but capable
- You create content for YouTube, TikTok, or Instagram and need a camera built for that workflow
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the zv-e10 ii is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Ricoh GR IIIx (2021) | ZV-E10 II (2024) |
|---|---|---|---|
| Price | £7,999 | £999 | £679 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C CMOS | 26MP APS-C BSI Exmor CMOS |
| Resolution | 100.0MP | 24.2MP | 26.0MP |
| Video | None | 1080p/60p | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Phase-detect AF with subject/face/eye detection | Hybrid contrast/phase-detect AF with subject detection | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | 7-stop IBIS | 4-stop IBIS (Shake Reduction) | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 3.3fps | 4fps | 11fps |
| Battery Life | 420 shots (CIPA) | 200 shots (CIPA) | ~570 shots equivalent |
| Weight | 895g body only | 262g | 293g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 111.2 × 61.4 × 33.2mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | No | No |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | None | None |
| Screen | 3.6" fixed touchscreen | 3.0" fixed touchscreen | 3.0" fully articulating vari-angle touchscreen |
| Mount | Hasselblad XCD | Fixed 40mm-equiv f/2.8 lens | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-I | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
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