Hasselblad X2D 100Cvs A6700vs A7 IV
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
All-Round & Video — A6700 (2023): Best-in-class autofocus and 4K/120p video in a compact APS-C body — the standout camera under £1,000.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A6700 (2023)
- You want a compact, travel-friendly system without sacrificing autofocus performance
- You're an enthusiast upgrading from an entry-level camera and ready for a more capable body
- You shoot wildlife or sports and want APS-C reach from a lightweight kit
- You create video content and need reliable subject and eye tracking in a small form factor
A7 IV (2021)
- You want a high-resolution full-frame all-rounder for portraits, weddings, or travel
- You're stepping up from APS-C or a DSLR and want the best all-round full-frame body under £3,000
- You shoot a mix of stills and video and need a single body that handles both seriously
- You want access to the widest lens ecosystem in the mirrorless market
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the a6700 is the most affordable; only the hasselblad x2d 100c, a7 iv are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | A6700 (2023) | A7 IV (2021) |
|---|---|---|---|
| Price | £7,999 | £999 | £2,299 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 26MP APS-C Exmor R BSI CMOS | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 100.0MP | 26.0MP | 33.0MP |
| Video | None | 4K/120p, 4K/60p oversampled, S-Log3, 10-bit | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition (human/animal/bird/vehicle) | 759-point phase-detect, AI subject recognition |
| Stabilisation | 7-stop IBIS | 5-axis IBIS, 5.0 stops | 5-axis IBIS, 5.5 stops |
| Burst Rate | 3.3fps | 11fps mechanical, 30fps electronic | 10fps mechanical, 30fps electronic |
| Battery Life | 420 shots (CIPA) | ~570 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 895g body only | 493g body only | 659g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 122.0 × 69.0 × 75.1mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | No | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | EVF, 2.36M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen | 3.0" vari-angle touchscreen |
| Mount | Hasselblad XCD | Sony E-mount | Sony FE (full-frame E-mount) |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Single SD UHS-II / CFexpress Type A slot | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2), Bluetooth, Wi-Fi | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
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