Hasselblad X2D 100Cvs A7S IIIvs ZV-E10
Hasselblad
Hasselblad X2D 100C (2022)
From £7999
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Professional Video & Low-Light Filmmaking — A7S III (2020): If video is your primary discipline, the A7S III is the camera. 4K/120p at 10-bit in a weather-sealed body with a 9.44M dot EVF is an extraordinary package. The 12MP sensor isn't limiting for video — and it's usable at ISO 409,600 in a pinch.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
Hasselblad X2D 100C (2022)
- You need the ultimate medium format image quality alongside modern conveniences
- You shoot at a level where dynamic range, colour depth, and resolution are critical
- You want the best Hasselblad mirrorless available today
A7S III (2020)
- Filmmakers and videographers who need 4K/120p at 10-bit
- Event videographers who shoot in dark venues regularly
- Documentary filmmakers who need reliable AF and weather sealing
- Hybrid shooters where video is primary and stills are secondary
ZV-E10 (2021)
- You're starting out as a content creator and want an affordable Sony APS-C mirrorless
- You want the flexibility to grow your lens collection as your skills and needs develop
- You're primarily a video creator rather than a stills photographer
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the zv-e10 is the most affordable; only the hasselblad x2d 100c, a7s iii are weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | A7S III (2020) | ZV-E10 (2021) |
|---|---|---|---|
| Price | £7,999 | £2,999 | £399 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 12.1MP Full-Frame BSI CMOS (12-bit, back-illuminated) | 24.2MP APS-C Exmor CMOS |
| Resolution | 100.0MP | 12.1MP | 24.2MP |
| Video | None | 4K/120p 10-bit, 4K/60p 10-bit S-Cinetone/S-Log3, 1080p/240p | 4K/30p, 1080p/120p |
| Autofocus | Phase-detect AF with subject/face/eye detection | Phase-detect, 759 points, real-time Eye AF (human & animal), subject recognition | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | 7-stop IBIS | 5.5-stop IBIS | None (use OIS lenses) |
| Burst Rate | 3.3fps | 10fps mechanical | 11fps |
| Battery Life | 420 shots (CIPA) | ~600 shots (CIPA) / ~70min continuous 4K recording | ~440 shots (CIPA) |
| Weight | 895g body only | 699g (body, battery, card) | 343g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 128.9 × 96.9 × 80.8mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | Yes | No |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | OLED EVF, 9.44M dots, 0.90× magnification — best EVF Sony has made | None |
| Screen | 3.6" fixed touchscreen | 3.0" vari-angle touchscreen, 1.44M dots | 3.0" fully articulating touchscreen |
| Mount | Hasselblad XCD | Sony E-mount | Sony E-mount |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual CFexpress Type A / SD UHS-II (both slots) | Single SD UHS-I slot |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (USB 3.2 Gen 2), full-size HDMI, Wi-Fi 6, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
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