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Camera Gear, Simplified

Find the right Gear.
At the right Price.

GearFrame compares prices, breaks down specs, and guides you to the best deal — so you can buy with confidence.

187+ Cameras
124+ Lenses
42 Brands
UK Prices & Retailers

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XCD 35-75mm f/3.5-4.5
Hasselblad
XCD 35-75mm f/3.5-4.5
Starting from £2800 new
XCD 90mm f/3.2
Hasselblad
XCD 90mm f/3.2
Starting from £2200 new
XCD 65mm f/2.8
Hasselblad
XCD 65mm f/2.8
Starting from £2800 new
XCD 45mm f/3.5
Hasselblad
XCD 45mm f/3.5
Starting from £1800 new
XCD 30mm f/3.5
Hasselblad
XCD 30mm f/3.5
Starting from £2200 new
XCD 21mm f/4
Hasselblad
XCD 21mm f/4
Starting from £2800 new
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GearFrame Decision Tools

Not sure what to buy?

Three original GearFrame tools. One clear decision.
Built to help you find, build, and decide.

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01

Camera
Match

Tell us your budget and what you shoot. We score every camera against your exact needs — not the most popular ones.

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02

Gear
Builder

Pick a camera body and we'll build a complete, mount-matched kit around it — lenses, accessories, all of it.

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03

Upgrade
Checker

Own a camera already? We'll tell you honestly whether upgrading is worth it — and if so, exactly what to move to.

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GearScore™ Head-to-Head

Popular comparisons

The cameras people are most undecided between, right now.

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vs
Sony A7 IV/Fujifilm X-T5
Full-frame versatility vs compact high-resolution — the classic dilemma.
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vs
Sony A7C II/Canon EOS R8
Compact full-frame rivals at similar price points — which ecosystem wins?
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vs
Fujifilm X100VI/Ricoh GR IIIx
Pocket street shooters with cult followings — and very different approaches.
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Nikon Z6 III/Sony A7 IV
Nikon's hybrid flagship challenger takes on Sony's best-seller.
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Canon R6 II/Sony A7 IV
Speed vs resolution — two different philosophies at the same price.
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vs
Fujifilm X-T5/Fujifilm X-S20
High-res stills machine vs the more video-friendly sibling.
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vs
OM System OM-5/Fujifilm X-T5
Weather-sealed travel cameras — Micro Four Thirds vs APS-C.
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Sony A6700/Fujifilm X-T5
Sony's APS-C flagship vs Fuji's retro-dialled high-res powerhouse.
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Studio Hire
★ Featured Partner

Studio photography
essentials

Need a professional studio? Discover Studio Hire — plus the PaperPal backdrop system and Polyboard Stands, all in one place.

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Understand your gear

Reference guides covering cameras, lenses, sensors, and lighting.

All Guides
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explore →
  • 💡 Lighting Guide
  • 📐 Sensor Guide
  • 🏷️ Brand Guide
  • 🌅 Types of Photography
  • + more
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Find your style

Before you invest in gear, understand what you actually want to shoot.

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Explore

Types of Photography — Portrait, Street, Wildlife, Landscape & More

A guide to every major genre — what it demands, what gear it needs, and how to know if it's right for you. Start here before committing to any kit.

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Best cameras by use case

Niche-specific rankings — matched to how you actually shoot.

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Beginners

Best Cameras for Beginners

Start wide, find your niche. Cameras that are forgiving to learn on and ready to grow with you.

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Street

Best Cameras for Street Photography

Small, discreet, fast. The cameras that disappear into the scene so you don't have to think about the gear.

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Skin Tones

Best Cameras for Dark Skin Tones

Cameras with the colour science and dynamic range to render darker skin tones accurately and beautifully.

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Best camera buying guides

Curated picks for every budget — updated regularly.

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£500
Budget
Best Cameras Under £500
The best value mirrorless, DSLR, and film cameras you can buy right now without breaking the bank.
£1k
Mid-range
Best Cameras Under £1,000
Step up your kit without overspending. These cameras deliver serious performance at a realistic price.
£1.5k
Advanced
Best Cameras Under £1,500
Professional-grade features without the professional price tag. For photographers who are serious about their craft.
💰
Best Value
Best Budget Cameras
The best bang-for-your-buck cameras on the market — great results without spending a fortune.

Why use GearFrame?

Buying camera gear is complicated. We cut through the noise with curated guides, honest comparisons, and up-to-date prices — all in one place.

01
🎯

Find the camera you need

Answer a few simple questions and our guide points you to the right camera — no jargon, no overwhelm, just a clear recommendation.

02
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Side-by-side comparisons

Compare cameras and lenses head-to-head on specs, price, and value. See exactly what you gain — or give up — at every price point.

03
🏷️

Know every brand

From Canon to Fujifilm, our brand guides break down ecosystems, lens ranges, and who each manufacturer is really built for.

04
🛒

Buy with confidence

Once you know what you want, find the best current price and click straight through to a trusted UK retailer.

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Camera Families
Every major camera line, generation by generation

The complete history of every series — what changed, what improved, and whether each upgrade was worth it.

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