It started with
an empty camera bag.
My gear was stolen at a work event. And just like that, everything was gone. I needed to replace it fast, so I started looking — and that's when I realised how tedious and time consuming the process was.
I couldn't find a single website that actually helped. Every site looked the same, giving the same regurgitated, half-baked answers, and seemed more interested in pushing a sale than helping me figure out what I actually needed. I had 20 tabs open, constantly flicking back and forth to each one, and knew less than when I started.
I was stuck in a cycle of searching and finding nothing useful. Eventually I had had enough — and remembered something a uni lecturer once said: "Sometimes you just have to press the F*CK IT button." So I did. I gave myself the job of building the site I was looking for, and the tools I wanted when finding my next camera.
That became Camera Match, Gear Builder, and Upgrade Checker — the three tools I wished I'd had.
The problem
Every site looked the same. Same stock copy, same affiliate links, zero help. No one was actually trying to answer the question.
So I built the site I was looking for.
No agenda.
No reason to spin you.
GearFrame was built by a photographer, for photographers. There are no sponsored results, no hidden rankings, no cheaper options buried because someone paid for better placement. What you see is presented honestly.
GearFrame covers Sony, Canon, Nikon, Fujifilm, Lumix, OM System, Leica, Hasselblad, Ricoh, and more — the cameras, lenses, and accessories most people are actually researching and buying. I'm building this properly, from the ground up.
Unbiased by design
No sponsored listings. No promoted products. No hidden agendas. Just honest information to help you buy with confidence.
That's the whole point.
Every photographer
starts somewhere.
Photography can feel like an expensive club to join. The gear is costly, the choices are overwhelming, and it's easy to either overspend on the wrong thing or talk yourself out of starting at all.
GearFrame exists for the person picking up their first camera as much as for the seasoned shooter who knows exactly what they want. Clear information, honest prices, no intimidation — just what you need to make a confident purchase and get out there shooting.
The best time to start is now. Gear shouldn't be the thing that stops you.
Just getting started?
You don't need the most expensive body. You don't need every lens. GearFrame helps you find the right gear for where you are right now — not where someone else thinks you should be.
Start shooting. The rest follows.
Photography has been
part of my life since birth.
Literally. My dad's a photographer. I was on his shoots before I could walk, often cradled by musicians and band members. As soon as I could walk, I became his (unpaid) assistant.
My own passion for it really started at university, when I found a £5 Pentax Espio 115G in a charity shop. I fell in love with 35mm film — the look, the colours, the intention behind each shot — and dove headfirst into experimenting with different stocks and street photography. I still shoot on that camera today.
So when my gear was stolen and I couldn't find a decent resource to help me replace it, it wasn't just frustrating — it felt personal. I knew this world. I knew what I needed. I just couldn't find anywhere that actually helped. That's what GearFrame is trying to fix.
A film photography note
Film photography is slowly making its way into GearFrame. Watch this space for an increased line of film cameras and accessories!