Canon EOS 90Dvs GFX 100S
Canon
Canon EOS 90D (2019)
Starting from £849 new
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Fujifilm
GFX 100S (2021)
Starting from £3999 new
Best for Commercial, portrait & landscape photographers
View GFX 100S
GearScore™ Verdict — Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Commercial, Portrait & Landscape Photographers — GFX 100S (2021): 102MP medium-format with IBIS and phase-detect AF at a price that made serious large-format imaging available to a new generation of photographers.
Who should buy what
Canon EOS 90D (2019)
- DSLR photographers who aren't ready to switch to mirrorless
- Sports and wildlife shooters who want optical viewfinder tracking
- Canon APS-C DSLR users upgrading to 32.5MP and faster burst
- Photographers who prefer the battery life and handling of a traditional DSLR
GFX 100S (2021)
- Portrait and commercial photographers who need extraordinary resolution and rendering
- Landscape photographers who want the finest large-format detail in a manageable body
- GFX 50S II users who want to double their resolution with improved AF
- Studio photographers moving up from full-frame who want medium-format colour science
Quick take: The gfx 100s has the highest resolution at 102mp; the canon eos 90d is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | GFX 100S (2021) |
|---|---|---|
| Price | £849 | £3,999 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 32.5MP | 102.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | 4K/30p, FHD/120p |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect hybrid AF, face/eye detection |
| Stabilisation | None (no IBIS) | IBIS — up to 6 stops |
| Burst Rate | 10fps mechanical | 5fps |
| Battery Life | ~1300 shots (CIPA with OVF) | ~460 shots (CIPA) |
| Weight | 701g body only | 900g (with battery and card) |
| Dimensions | 140.7 × 104.8 × 76.8mm | 150.0 × 104.2 × 87.2mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | EVF, 5.76M dots, 0.77× magnification |
| Screen | 3.0" vari-angle touchscreen | 3.0" 3-direction tilting touchscreen |
| Mount | Canon EF / EF-S | Fujifilm GFX (G-mount) |
| Memory Cards | Dual SD UHS-II slots | Single CFexpress Type B / SD UHS-II combo slot |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C, Wi-Fi, Bluetooth |
Suitability by genre
| Genre | Canon EOS 90D | GFX 100S |
|---|---|---|
| Sports & Action | ||
| Wildlife | — | |
| Portrait | ||
| Landscape | ||
| Travel | ||
| Vlogging & Video | ||
| Architecture | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history