GFX 100Svs G85
Fujifilm
GFX 100S (2021)
Starting from £3999 new
Best for Commercial, portrait & landscape photographers
View GFX 100S
GearScore™ Verdict — Which should you buy?
Commercial, Portrait & Landscape Photographers — GFX 100S (2021): 102MP medium-format with IBIS and phase-detect AF at a price that made serious large-format imaging available to a new generation of photographers.
Travel & Video — G85 (2016): The G85 is the definitive enthusiast MFT package — combining 4K/30p, Dual I.S. 2 stabilisation, and weather sealing in an affordable, well-built body. It lacks phase-detect AF (contrast-detect only) but covers travel, landscape, and casual video effectively. One of the best-value used-market MFT cameras available — a practical, capable companion for photographers who want reliability over cutting-edge specs.
Who should buy what
GFX 100S (2021)
- Portrait and commercial photographers who need extraordinary resolution and rendering
- Landscape photographers who want the finest large-format detail in a manageable body
- GFX 50S II users who want to double their resolution with improved AF
- Studio photographers moving up from full-frame who want medium-format colour science
G85 (2016)
- Travel photographers who want weather sealing on a budget
- Vloggers and hybrid shooters
- MFT system users stepping up from entry-level
Quick take: The gfx 100s has the highest resolution at 102mp; the g85 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100S (2021) | G85 (2016) |
|---|---|---|
| Price | £3,999 | £350 |
| Sensor | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) | 16MP Micro Four Thirds CMOS (no low-pass filter) |
| Resolution | 102.0MP | 16.0MP |
| Video | 4K/30p, FHD/120p | 4K/30p, 1080p/60p |
| Autofocus | Phase-detect hybrid AF, face/eye detection | Contrast-detect AF, DFD technology |
| Stabilisation | IBIS — up to 6 stops | 5-axis Dual I.S. 2 (body + lens) |
| Burst Rate | 5fps | 9fps |
| Battery Life | ~460 shots (CIPA) | ~330 shots (CIPA) |
| Weight | 900g (with battery and card) | 426g (body only) |
| Dimensions | 150.0 × 104.2 × 87.2mm | 128.4 × 89.2 × 74.3mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF, 5.76M dots, 0.77× magnification | Electronic, 2.36M dots, 0.74× magnification |
| Screen | 3.0" 3-direction tilting touchscreen | 3.0" fully articulating touchscreen, 1.04M dots |
| Mount | Fujifilm GFX (G-mount) | Micro Four Thirds |
| Memory Cards | Single CFexpress Type B / SD UHS-II combo slot | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB 2.0, Wi-Fi, NFC |
Suitability by genre
| Genre | GFX 100S | G85 |
|---|---|---|
| Portrait | ||
| Landscape | ||
| Architecture | — | |
| Travel | ||
| Sports & Action | ||
| Vlogging & Video | ||
| Street | — | |
| Wildlife | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history