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GFX 100Svs OM-D E-M10 IV

GearFrame · Updated March 2026

Fujifilm GFX 100S Fujifilm GFX 100S (2021) Starting from £3999 new Best for Commercial, portrait & landscape photographers View GFX 100S
VS
Olympus OM-D E-M10 IV Olympus OM-D E-M10 IV (2020) Starting from £469 new Best for Travel & everyday View OM-D E-M10 IV

GearScore™ Verdict — Which should you buy?

Commercial, Portrait & Landscape Photographers — GFX 100S (2021): 102MP medium-format with IBIS and phase-detect AF at a price that made serious large-format imaging available to a new generation of photographers.

Travel & Everyday — OM-D E-M10 IV (2020): Compact Micro Four Thirds body with built-in IBIS — ideal for travellers who want stability without bulk.

↓ Full specifications below

GFX 100S (2021)

  • Portrait and commercial photographers who need extraordinary resolution and rendering
  • Landscape photographers who want the finest large-format detail in a manageable body
  • GFX 50S II users who want to double their resolution with improved AF
  • Studio photographers moving up from full-frame who want medium-format colour science

OM-D E-M10 IV (2020)

  • Beginners and enthusiasts who want a compact, stylish Micro Four Thirds camera
  • Travellers who want a small, light system without sacrificing image quality
  • Smartphone upgraders who want a proper camera that still fits in a bag
  • Anyone who wants built-in selfie capability in a traditional camera body

Quick take: The gfx 100s has the highest resolution at 102mp; the om-d e-m10 iv is the most affordable; only the gfx 100s is weather sealed. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 100S (2021)OM-D E-M10 IV (2020)
Price £3,999 £469
Sensor 102MP Medium Format BSI CMOS (43.8 × 32.9mm) 20.3MP Micro Four Thirds Live MOS
Resolution 102.0MP 20.3MP
Video 4K/30p, FHD/120p 4K/30p, 1080p/60p
Autofocus Phase-detect hybrid AF, face/eye detection Phase-detect + contrast detect, 121 points
Stabilisation IBIS — up to 6 stops 5-axis IBIS, 4.5 stops
Burst Rate 5fps 15fps
Battery Life ~460 shots (CIPA) ~360 shots (CIPA)
Weight 900g (with battery and card) 383g body only
Dimensions 150.0 × 104.2 × 87.2mm 121.4 × 83.6 × 49.0mm
Weather Sealed Yes No
Viewfinder EVF, 5.76M dots, 0.77× magnification EVF, 2.36M dots, 0.46× magnification
Screen 3.0" 3-direction tilting touchscreen 3.0" tilting touchscreen
Mount Fujifilm GFX (G-mount) Micro Four Thirds
Memory Cards Single CFexpress Type B / SD UHS-II combo slot Single SD UHS-I slot
Connectivity USB-C, Wi-Fi, Bluetooth USB Micro-B, Bluetooth, Wi-Fi, micro HDMI
Genre GFX 100SOM-D E-M10 IV
Portrait
9.0
7.0
Landscape
9.0
7.0
Architecture
9.0
Travel
7.0
9.0
Sports & Action
4.0
4.0
Vlogging & Video
4.0
Street
9.0
Family & Everyday
9.0

GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →

⚡ Compare specs side by side GFX 100S prices → OM-D E-M10 IV prices →

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