GFX 100Svs Sony A9 III
Fujifilm
GFX 100S (2021)
Starting from £3999 new
Best for Commercial, portrait & landscape photographers
View GFX 100S
Sony
Sony A9 III (2023)
Starting from £5999 new
Best for Sports & action professionals
View Sony A9 III
GearScore™ Verdict — Which should you buy?
Commercial, Portrait & Landscape Photographers — GFX 100S (2021): 102MP medium-format with IBIS and phase-detect AF at a price that made serious large-format imaging available to a new generation of photographers.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
GFX 100S (2021)
- Portrait and commercial photographers who need extraordinary resolution and rendering
- Landscape photographers who want the finest large-format detail in a manageable body
- GFX 50S II users who want to double their resolution with improved AF
- Studio photographers moving up from full-frame who want medium-format colour science
Sony A9 III (2023)
- Professional sports photographers who need zero blackout and 120fps burst
- Wildlife photographers who demand the most advanced Sony AF available
- Photojournalists who need flash sync at any shutter speed
- A9 II owners upgrading to the world's first full-frame global shutter
Quick take: The gfx 100s has the highest resolution at 102mp; the gfx 100s is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100S (2021) | Sony A9 III (2023) |
|---|---|---|
| Price | £3,999 | £5,999 |
| Sensor | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 102.0MP | 24.6MP |
| Video | 4K/30p, FHD/120p | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect hybrid AF, face/eye detection | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | IBIS — up to 6 stops | 8-stop IBIS |
| Burst Rate | 5fps | 120fps blackout-free electronic |
| Battery Life | ~460 shots (CIPA) | 530 shots (CIPA) |
| Weight | 900g (with battery and card) | 703g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF, 5.76M dots, 0.77× magnification | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.0" 3-direction tilting touchscreen | 3.2" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony FE (E-mount) |
| Memory Cards | Single CFexpress Type B / SD UHS-II combo slot | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
Suitability by genre
| Genre | GFX 100S | Sony A9 III |
|---|---|---|
| Portrait | ||
| Landscape | — | |
| Architecture | — | |
| Travel | ||
| Sports & Action | ||
| Vlogging & Video | ||
| Wildlife | — | |
| Wedding & Events | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100S
Camera family history