Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
On-The-Go Shooting & Polaroid Fans Who Want Compact — Go Gen 2 (2022): The most pocketable Polaroid ever — genuinely fits in a jacket pocket and produces beautiful prints with that classic white border.
Who should buy what
Hasselblad X2D 100C (2022)
Go Gen 2 (2022)
Quick take: The go gen 2 is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Go Gen 2 (2022) |
|---|---|---|
| Price | £7,999 | £85 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | Polaroid Go film (66.6 × 53.9mm / image area 46.4 × 34.7mm) |
| Resolution | 100.0MP | — |
| Video | None | N/A — instant film camera |
| Autofocus | Phase-detect AF with subject/face/eye detection | Fixed focus (0.55m–∞) |
| Stabilisation | 7-stop IBIS | N/A |
| Burst Rate | 3.3fps | N/A |
| Battery Life | 420 shots (CIPA) | Rechargeable internal battery (USB-C, ~20 double packs) |
| Weight | 895g body only | ~211g |
| Dimensions | 148.5 × 106.3 × 75.0mm | 104.9 × 83.9 × 56.3mm |
| Weather Sealed | Yes | No |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | Real-image optical viewfinder |
| Screen | 3.6" fixed touchscreen | N/A |
| Mount | Hasselblad XCD | Polaroid Go film (16 shots per double pack) |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | N/A — instant film only |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (charging) |
Suitability by genre
| Genre | Hasselblad X2D 100C | Go Gen 2 |
|---|---|---|
| Landscape | ||
| Portrait | ||
| Architecture | — | |
| Wedding & Events | — | |
| Travel | ||
| Sports & Action | — | |
| Everyday | — | |
| Parties & Events | — | |
| Low Light | — |
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Camera family history