Hasselblad X2D 100Cvs Sony A9 III
Hasselblad
Hasselblad X2D 100C (2022)
Starting from £7999 new
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Sony
Sony A9 III (2023)
Starting from £5999 new
Best for Sports & action professionals
View Sony A9 III
GearScore™ Verdict — Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
Hasselblad X2D 100C (2022)
- Fine art and commercial photographers who want 100MP medium format with IBIS
- X1D II owners upgrading to double the resolution and in-body stabilisation
- Studio and landscape photographers who want the finest detail available
- Professionals for whom image quality is the only consideration
Sony A9 III (2023)
- Professional sports photographers who need zero blackout and 120fps burst
- Wildlife photographers who demand the most advanced Sony AF available
- Photojournalists who need flash sync at any shutter speed
- A9 II owners upgrading to the world's first full-frame global shutter
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the sony a9 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Sony A9 III (2023) |
|---|---|---|
| Price | £7,999 | £5,999 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 100.0MP | 24.6MP |
| Video | None | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect AF with subject/face/eye detection | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 7-stop IBIS | 8-stop IBIS |
| Burst Rate | 3.3fps | 120fps blackout-free electronic |
| Battery Life | 420 shots (CIPA) | 530 shots (CIPA) |
| Weight | 895g body only | 703g body only |
| Dimensions | 148.5 × 106.3 × 75.0mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.6" fixed touchscreen | 3.2" fully articulating touchscreen |
| Mount | Hasselblad XCD | Sony FE (E-mount) |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
Suitability by genre
| Genre | Hasselblad X2D 100C | Sony A9 III |
|---|---|---|
| Landscape | — | |
| Portrait | ||
| Architecture | — | |
| Wedding & Events | ||
| Travel | ||
| Sports & Action | ||
| Wildlife | — | |
| Vlogging & Video | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history