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Sony

Sony A7 IV

The Sony A7 IV sits at the heart of Sony's full-frame lineup — and for most photographers, it's the definitive answer. Built around a 33-megapixel BSI sensor, it produces files with exceptional dynamic range and clean high-ISO performance up to ISO 51200. Sony's AI-powered autofocus tracks subjects with an accuracy that regularly surpasses human reflexes, locking onto eyes, faces, and bodies across every category of subject — people, animals, and birds in flight alike. Continuous shooting at 10fps with full AF/AE tracking makes it capable for portraits and candid street work. Video shooters get 4K/60p with 10-bit S-Log3 recording, making it a genuine hybrid tool for photographers who also create video content. Weather sealing, dual card slots, and a tilting touchscreen round out a camera that asks very little in the way of compromise. If you shoot portraits, events, travel, or lifestyle — the A7 IV is the benchmark against which everything else in this class is measured.

GearFrame's Take

The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.

Starting from
£2299 new
Average price across retailers: ~£2399
Available at 4 retailers
✓ Available at 4 retailers 🔒 No signup needed 📦 UK stock only
RetailerPrice
Wex Photo Video
Wex Photo Video
Check on Wex Photo Video →
Clifton Cameras
Clifton Cameras
Check on Clifton Cameras →
Please note that not all products on GearFrame are available from all retailers listed. Older camera models are more likely to be found second hand or refurbished. We currently do not have live price or availability data, but are actively working to bring this to GearFrame.
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Value & Depreciation
£2799
Launch price
£2299
Today
=
18%
Value drop
Over ~5 years, this camera has cost roughly £100/year to own (buy at launch price, sell today). That's one of the lower cost-per-year cameras in its class.
Core
Released
2021
Sensor
33MP Full-frame BSI Exmor R CMOS
Resolution
33.0 MP
Mount
Sony FE (full-frame E-mount)
Dimensions
131.3 × 96.4 × 79.8mm
Weight
659g body only
Weather Sealed
Yes
Performance
Autofocus
759-point phase-detect, AI subject recognition
Stabilisation
5-axis IBIS, 5.5 stops
Burst Rate
10fps mechanical, 30fps electronic
Battery Life
~580 shots (CIPA)
Features
Video
4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone
Viewfinder
EVF, 3.69M dots, 0.78× magnification
Screen
3.0" vari-angle touchscreen
Memory Cards
Dual slots: CFexpress Type A + SD UHS-II
Connectivity
USB-C (3.2 Gen 2), Bluetooth, Wi-Fi

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17 lenses compatible with the Sony FE (full-frame E-mount) mount.

Who should buy this
  • Working photographers who want a reliable full-frame all-rounder
  • Portrait, wedding, and event photographers needing 33MP and fast AF
  • A7 III owners ready for a major upgrade in resolution, AF, and video
  • Hybrid shooters who want 4K/60p and 33MP stills in one dependable body
GearScore™ — Suitability by Genre
Studio Portraits
9.0
Outdoor Portraits
9.0
Wedding & Events
9.0
Vlogging & Video
9.0
Landscape
9.0
Sports & Action
7.0
Great For
💡
Studio Portraits 33MP captures fine detail in hair and eyes. Full-frame bokeh renders backgrounds buttery smooth.
👤
Outdoor Portraits 5.5-stop IBIS enables clean handheld shots in golden hour light without flash or tripod.
💍
Wedding & Events Dual card slots, reliable AI AF, and excellent high-ISO performance — dependable wedding body.
🎬
Vlogging & Video 4K/60p, S-Cinetone, and real-time Eye AF during video — capable hybrid for portrait video.
🏔️
Landscape 33MP and weather sealing — excellent for high-resolution landscape work.
Sports & Action 30fps electronic burst is capable though primary strength is stills quality over speed.
⚠️ Not Ideal For

No significant limitations identified — this is a versatile camera without obvious weak spots for most shooters.

📝 How suitability scores are calculated Scores reflect the aggregated consensus from verified purchaser reviews across tracked UK retailers, weighted by photography genre tags applied by reviewers. This is community opinion — not GearFrame editorial assessment. See our full methodology →
Price History — A7 IV

Video reviews and hands-on coverage for the Sony A7 IV from across YouTube.

Video results sourced from YouTube. GearFrame is not affiliated with these channels.

Search all reviews on YouTube →
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📸
Series history
Sony A7 Series
Sony's core full-frame mirrorless line — six generations from 2013 to today.