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Sony

Sony A7 IV

The Sony A7 IV sits at the heart of Sony's full-frame lineup — and for most photographers, it's the definitive answer. Built around a 33-megapixel BSI sensor, it produces files with exceptional dynamic range and clean high-ISO performance up to ISO 51200. Sony's AI-powered autofocus tracks subjects with an accuracy that regularly surpasses human reflexes, locking onto eyes, faces, and bodies across every category of subject — people, animals, and birds in flight alike. Continuous shooting at 10fps with full AF/AE tracking makes it capable for portraits and candid street work. Video shooters get 4K/60p with 10-bit S-Log3 recording, making it a genuine hybrid tool for photographers who also create video content. Weather sealing, dual card slots, and a tilting touchscreen round out a camera that asks very little in the way of compromise. If you shoot portraits, events, travel, or lifestyle — the A7 IV is the benchmark against which everything else in this class is measured.

GearFrame's Take

The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.

Starting from
£2099 new
Used from £1335 (Wex Photo Video)
Average price across retailers: ~£2399
Available at 4 retailers
✓ Available at 4 retailers 🔒 No signup needed 📦 UK stock only
RetailerPrice
Clifton Cameras
Clifton Cameras
£2099
Check on Clifton Cameras →
Wex Photo Video
Wex Photo Video used
£1335
Check on Wex Photo Video →
eBay
eBay
Lowest Buy It Now · marketplace
£1148
Search eBay →
Prices are synced live from UK retailers. Not every product will be stocked by every retailer; older models may only be available second hand.
Value & Depreciation
£2799
Launch price
£2299
Today
=
18%
Value drop
Over ~5 years, this camera has cost roughly £100/year to own (buy at launch price, sell today). That's one of the lower cost-per-year cameras in its class.
Core
Released
2021
Sensor
33MP Full-frame BSI Exmor R CMOS
Resolution
33.0 MP
Mount
Sony FE (full-frame E-mount)
Dimensions
131.3 × 96.4 × 79.8mm
Weight
659g body only
Weather Sealed
Yes
Performance
Autofocus
759-point phase-detect, AI subject recognition
Stabilisation
5-axis IBIS, 5.5 stops
Burst Rate
10fps mechanical, 30fps electronic
Battery Life
~580 shots (CIPA)
Features
Video
4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone
Viewfinder
EVF, 3.69M dots, 0.78× magnification
Screen
3.0" vari-angle touchscreen
Memory Cards
Dual slots: CFexpress Type A + SD UHS-II
Connectivity
USB-C (3.2 Gen 2), Bluetooth, Wi-Fi

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19 lenses compatible with the Sony FE (full-frame E-mount) mount.

Who should buy this
  • Working photographers who want a reliable full-frame all-rounder
  • Portrait, wedding, and event photographers needing 33MP and fast AF
  • A7 III owners ready for a major upgrade in resolution, AF, and video
  • Hybrid shooters who want 4K/60p and 33MP stills in one dependable body
GearScore™ — Suitability by Genre
Studio Portraits
9.0
Outdoor Portraits
9.0
Wedding & Events
9.0
Vlogging & Video
9.0
Landscape
9.0
Sports & Action
7.0
Great For
💡
Studio Portraits 33MP captures fine detail in hair and eyes. Full-frame bokeh renders backgrounds buttery smooth.
👤
Outdoor Portraits 5.5-stop IBIS enables clean handheld shots in golden hour light without flash or tripod.
💍
Wedding & Events Dual card slots, reliable AI AF, and excellent high-ISO performance — dependable wedding body.
🎬
Vlogging & Video 4K/60p, S-Cinetone, and real-time Eye AF during video — capable hybrid for portrait video.
🏔️
Landscape 33MP and weather sealing — excellent for high-resolution landscape work.
Sports & Action 30fps electronic burst is capable though primary strength is stills quality over speed.
⚠️ Not Ideal For

No significant limitations identified — this is a versatile camera without obvious weak spots for most shooters.

📝 How suitability scores are calculated Scores reflect the aggregated consensus from verified purchaser reviews across tracked UK retailers, weighted by photography genre tags applied by reviewers. This is community opinion — not GearFrame editorial assessment. See our full methodology →
Price History — A7 IV

Video reviews and hands-on coverage for the Sony A7 IV from across YouTube.

Video results sourced from YouTube. GearFrame is not affiliated with these channels.

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Series history
Sony A7 Series
Sony's core full-frame mirrorless line — six generations from 2013 to today.