Canon EOS 90Dvs GFX 100RF
Canon
Canon EOS 90D (2019)
Starting from £849 new
Best for Sports, wildlife & DSLR enthusiasts
View Canon EOS 90D
Fujifilm
GFX 100RF (2025)
Starting from £5199 new
Best for Landscape, travel & street photography at medium format quality
View GFX 100RF
GearScore™ Verdict — Which should you buy?
Sports, Wildlife & Dslr Enthusiasts — Canon EOS 90D (2019): The best APS-C DSLR Canon ever made — 32MP, 10fps, weather sealing, and an optical viewfinder experience no mirrorless can replicate.
Landscape, Travel & Street Photography At Medium Format Quality — GFX 100RF (2025): The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.
Who should buy what
Canon EOS 90D (2019)
- DSLR photographers who aren't ready to switch to mirrorless
- Sports and wildlife shooters who want optical viewfinder tracking
- Canon APS-C DSLR users upgrading to 32.5MP and faster burst
- Photographers who prefer the battery life and handling of a traditional DSLR
GFX 100RF (2025)
- Landscape photographers who want medium format resolution without a system of interchangeable lenses
- Leica Q3 owners who want a step up in resolution to 102MP medium format
- Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
- Photographers who want the ultimate image quality in a jacket-pocketable form factor
Quick take: The gfx 100rf has the highest resolution at 102mp; the canon eos 90d is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Canon EOS 90D (2019) | GFX 100RF (2025) |
|---|---|---|
| Price | £849 | £5,199 |
| Sensor | 32.5MP APS-C CMOS (Dual Pixel AF) | 102MP medium format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 32.5MP | 102.0MP |
| Video | 4K/30p (1.6× crop), FHD/120p | 4K/30p (crop), 4K/60p (crop) — F-Log2 |
| Autofocus | Dual Pixel CMOS AF (live view), 45-point phase-detect (OVF) | Phase-detect AF with face and eye detection |
| Stabilisation | None (no IBIS) | 8-stop IBIS |
| Burst Rate | 10fps mechanical | 8fps electronic |
| Battery Life | ~1300 shots (CIPA with OVF) | ~490 shots (CIPA) |
| Weight | 701g body only | 735g body only |
| Dimensions | 140.7 × 104.8 × 76.8mm | 159.0 × 90.4 × 59.0mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | Optical pentaprism, 100% coverage, 0.95× magnification | EVF 0.86× 5.76M-dot — outstanding GFX viewfinder |
| Screen | 3.0" vari-angle touchscreen | 3.2" tilting touchscreen, 2.36M dots |
| Mount | Canon EF / EF-S | Fixed GF 35mm f/4 (28mm equivalent in 35mm terms) |
| Memory Cards | Dual SD UHS-II slots | Single CFexpress Type B / SD UHS-II slot |
| Connectivity | USB 2.0, Bluetooth, Wi-Fi | USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack |
Suitability by genre
| Genre | Canon EOS 90D | GFX 100RF |
|---|---|---|
| Sports & Action | — | |
| Wildlife | — | |
| Portrait | ||
| Landscape | ||
| Travel | ||
| Vlogging & Video | ||
| Street | — | |
| Sports | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with Canon EOS 90D
Camera family history