Who should buy the GFX 100RF?

Landscape photographers who want medium format resolution without a system of interchangeable lenses Leica Q3 owners who want a step up in resolution to 102MP medium format Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses Photographers who want the ultimate image quality in a jacket-pocketable form factor

What is the GFX 100RF best used for?

Landscape, Travel, Street, Portrait.

How much does the GFX 100RF cost in the UK?

The GFX 100RF starts from £5199 in the UK, available across 4 retailers. Prices are tracked live on GearFrame.

Fujifilm

Fujifilm GFX 100RF

Name: GFX 100RF
Brand: Fujifilm
Availability: InStock

The Fujifilm GFX 100RF is a landmark camera — the world's first fixed-lens medium format compact. It pairs Fujifilm's 102MP GFX medium format sensor with a fixed GF 35mm f/4 lens (equivalent to 28mm in full-frame terms), a built-in 3-stop ND filter, and the complete GFX colour science including all 20 film simulations. The result is the highest resolution fixed-lens camera ever made — a Leica Q rival that shoots medium format.

GearFrame's Take

The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.

Starting from

£5199 new

Average price across retailers: ~£5349

Available at 4 retailers

Check price at Amazon

✓ Available at 4 retailers 🔒 No signup needed 📦 UK stock only

RetailerPrice

Amazon

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Check on Amazon →

eBay

Lowest Buy It Now · marketplace

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Wex Photo Video

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Check on Wex Photo Video →

Clifton Cameras

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Check on Clifton Cameras →

Prices from Clifton Cameras and Wex Photo Video are synced live. Amazon and eBay links take you to search results — click through to see current listings. Not every product will be stocked by every retailer; older models may only be available second hand.

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Core

Released

2025

Sensor

102MP medium format BSI CMOS (43.8 × 32.9mm)

Resolution

102.0 MP

Mount

Fixed GF 35mm f/4 (28mm equivalent in 35mm terms)

Dimensions

159.0 × 90.4 × 59.0mm

Weight

735g body only

Weather Sealed

Yes

Performance

Autofocus

Phase-detect AF with face and eye detection

Stabilisation

8-stop IBIS

Burst Rate

8fps electronic

Battery Life

~490 shots (CIPA)

Features

Video

4K/30p (crop), 4K/60p (crop) — F-Log2

Viewfinder

EVF 0.86× 5.76M-dot — outstanding GFX viewfinder

Screen

3.2" tilting touchscreen, 2.36M dots

Memory Cards

Single CFexpress Type B / SD UHS-II slot

Connectivity

USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack

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Who should buy this

Landscape photographers who want medium format resolution without a system of interchangeable lenses
Leica Q3 owners who want a step up in resolution to 102MP medium format
Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
Photographers who want the ultimate image quality in a jacket-pocketable form factor

GearScore™ — Suitability by Genre

Landscape

9.0

Travel

9.0

Street

9.0

Portrait

7.0

Sports

4.0

Vlogging & Video

4.0

✅ Great For

🏔️

Landscape 102MP medium format in a compact body — the ultimate landscape camera for those who need one body.

✈️

Travel Fixed 28mm equivalent and weather sealing make this a supremely capable travel camera.

🏙️

Street 28mm equivalent, compact form, and 102MP — every frame is printable at billboard scale.

👤

Portrait Medium format rendering is beautiful but f/4 limits background separation. Use at distance.

⚠️ Not Ideal For

🏅

Sports Fixed 28mm equivalent and limited burst speed make this unsuitable for action photography.

🎬

Vlogging & Video Cropped 4K video is not a priority feature of the GFX 100RF. Use a dedicated video camera.

📝 How suitability scores are calculated Scores reflect the aggregated consensus from verified purchaser reviews across tracked UK retailers, weighted by photography genre tags applied by reviewers. This is community opinion — not GearFrame editorial assessment. See our full methodology →