EOS R7vs Now Gen 3
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Wildlife, Sports & Action — EOS R7 (2022): The EOS R7 is one of the most complete APS-C cameras ever made. It combines a class-leading resolution sensor with best-in-class IBIS, 4K/60p video, weather sealing and 15fps burst. For wildlife, sports and action photographers on an APS-C budget, nothing else comes close.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
EOS R7 (2022)
- Wildlife photographers who need reach, weather sealing and fast burst
- Sports shooters upgrading from entry-level APS-C bodies
- Video creators who need uncropped 4K/60p without a full-frame budget
- Canon DSLR users looking to move to RF mount
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the eos r7 is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | EOS R7 (2022) | Now Gen 3 (2024) |
|---|---|---|
| Price | £1,399 | £120 |
| Sensor | 32.5MP APS-C CMOS | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 32.5MP | — |
| Video | 4K/60p (uncropped), 4K/30p (oversampled from 7K), 1080p/120p | N/A — instant film camera |
| Autofocus | Dual Pixel CMOS AF II, 651 AF zones, subject recognition (people, animals, vehicles) | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | 7-stop IBIS (8 stops with compatible IS lenses) | N/A |
| Burst Rate | 15fps mechanical, 30fps electronic (with blackout) | N/A |
| Battery Life | ~770 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 612g (body, battery, card) | ~445g |
| Dimensions | 132.0 × 90.4 × 91.7mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | EVF, 2.36M dots, 0.72× magnification | Real-image optical viewfinder |
| Screen | 3.0" vari-angle touchscreen, 1.62M dots | N/A |
| Mount | Canon RF-mount | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Dual SD UHS-II | N/A — instant film only |
| Connectivity | USB-C (USB 3.2 Gen 2), Wi-Fi, Bluetooth | USB-C (charging) |
Suitability by genre
| Genre | EOS R7 | Now Gen 3 |
|---|---|---|
| Wildlife | — | |
| Video | — | |
| Portrait | ||
| Street | — | |
| Travel | ||
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
More comparisons with EOS R7
Camera family history