Who should buy the Now Gen 3?

Anyone who wants the classic full-sized square Polaroid print experience Instax users who prefer Polaroid's dreamy colour palette and white border Party hosts and event photographers who want iconic-looking keepsakes Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus

How much does the Now Gen 3 cost in the UK?

The Now Gen 3 starts from £120 in the UK, available across 3 retailers. Prices are tracked live on GearFrame.

Polaroid

Polaroid Now Gen 3

Name: Now Gen 3
Brand: Polaroid
Availability: InStock

The Polaroid Now Gen 3 is the latest evolution of the iconic Polaroid Now — a modern autofocus instant camera that shoots on i-Type or 600 film, producing the full-sized, white-bordered Polaroid prints people know and love. Improved autofocus, a self-timer, double exposure mode, and USB-C charging make it the most refined Now yet. The definitive modern Polaroid.

GearFrame's Take

The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.

Not currently stocked by our retailers

Starting from

£120 new

Average price across retailers: ~£130

Available at 3 retailers

Check price at eBay

✓ Available at 3 retailers 🔒 No signup needed 📦 UK stock only

RetailerPrice

New

eBay

Lowest Buy It Now · marketplace

£100

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Amazon

—

Check on Amazon →

Used

eBay used

Lowest Buy It Now · marketplace

£65

Search eBay →

Prices are synced live from UK retailers. Not every product will be stocked by every retailer; older models may only be available second hand.

What fits the Polaroid Now Gen 3

See all 72 accessories that fit →

Battery Built in No spare to buy. A USB-C power bank keeps it going.

Film

Polaroid i-Type 3 to choose from Cheapest: £15.00 · Polaroid i-Type Black & White Film

Polaroid 600 2 to choose from Cheapest: £18.90 · Polaroid B+W Film for 600

About £1.99 per shot with the cheapest film Every Polaroid i-Type film, colour and black & white →

🎞 ≈ £1.99 per shot with the cheapest compatible film in stock.

Film & fun features

Exposure

Fully automatic

Focus

Autofocus / automatic zone focus

Lens

f/11

Power

Built-in rechargeable (USB)

Print size

79 × 79 mm

Shots per pack

Features

Double exposureSelf-timerTripod socket

Core

Released

2025

Sensor

i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm)

Mount

Fixed lens

Dimensions

138.2 × 112.6 × 62.7mm

Weight

~445g

Weather Sealed

Performance

Autofocus

Autofocus (0.4m–2m close; 2m–∞ landscape)

Stabilisation

No stabilisation

Burst Rate

No burst rate

Battery Life

Rechargeable internal battery (USB-C, ~15 packs)

Features

Video

N/A — instant film camera

Viewfinder

Real-image optical viewfinder

Screen

No screen

Memory Cards

N/A — instant film only

Connectivity

USB-C (charging)

Detailed Specs

Viewfinder Type

Optical (SLR)

Screen Type

No screen

Touchscreen

Card Slots

Dimensions

150 × 112 × 94mm

Weight (Grams)

448g

Autofocus Type

Automatic zone focus (sonar / lens-switching)

Max Video Resolution

No video

Built-in Microphone Input

Headphone Jack

Select up to 2 cameras to compare against the Now Gen 3. It's always pinned as the baseline.

Select 1–3 cameras to compare

Who should buy this

Anyone who wants the classic full-sized square Polaroid print experience
Instax users who prefer Polaroid's dreamy colour palette and white border
Party hosts and event photographers who want iconic-looking keepsakes
Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus

Fun & simple — what it's for

🎉 7.6/10 for fun — a point-and-shoot for parties, weddings, holidays and nights out. Not a serious camera, and not trying to be.

Great at: parties · weddings & events · holidays · festivals · everyday snapshots. Has its own flash. Camera Match's Fun & simple mode ranks it against the other point-and-shoots. That ranking allows about £12 a roll for developing on film cameras, so film and instant compare on what you actually pay.

What it costs to shoot

About £1.99 a picture on i-Type Colour Film, the cheapest film in stock that fits.

Against other instant cameras

Ranked only against cameras of its own kind, on film facts — lens, exposure control, focusing, format and cost per shot. Never against digital cameras.

Wedding & Events

5.6 #8 of 17

Travel

5.3 #16 of 17

Casual

6.8 #16 of 17

Portrait

4.3 #8 of 17

📝 How suitability scores are calculated GearScore™ genre scores are calculated from this camera's verified specifications — autofocus, sensor, weight, weather sealing and more — weighted by what matters for each type of photography. Where a spec sheet misses something (e.g. a manual-focus rangefinder for street), we apply a documented editorial adjustment. Scores are not based on customer reviews. See our full methodology →