Who should buy the Now Gen 3?

Anyone who wants the classic full-sized square Polaroid print experience Instax users who prefer Polaroid's dreamy colour palette and white border Party hosts and event photographers who want iconic-looking keepsakes Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus

What is the Now Gen 3 best used for?

Portrait, Parties & Events, Everyday, Travel, Low Light, Creative.

How much does the Now Gen 3 cost in the UK?

The Now Gen 3 starts from £120 in the UK, available across 4 retailers. Prices are tracked live on GearFrame.

Polaroid

Polaroid Now Gen 3

Name: Now Gen 3
Brand: Polaroid
Availability: InStock

The Polaroid Now Gen 3 is the latest evolution of the iconic Polaroid Now — a modern autofocus instant camera that shoots on i-Type or 600 film, producing the full-sized, white-bordered Polaroid prints people know and love. Improved autofocus, a self-timer, double exposure mode, and USB-C charging make it the most refined Now yet. The definitive modern Polaroid.

GearFrame's Take

The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.

Starting from

£120 new

Average price across retailers: ~£130

Available at 4 retailers

Check price at Amazon

✓ Available at 4 retailers 🔒 No signup needed 📦 UK stock only

RetailerPrice

Amazon

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Check on Amazon →

eBay

Lowest Buy It Now · marketplace

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Search eBay →

Wex Photo Video

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Check on Wex Photo Video →

Clifton Cameras

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Check on Clifton Cameras →

Prices from Clifton Cameras and Wex Photo Video are synced live. Amazon and eBay links take you to search results — click through to see current listings. Not every product will be stocked by every retailer; older models may only be available second hand.

Get notified when live prices launch:

Core

Released

2024

Sensor

i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm)

Mount

i-Type or 600 film (8 shots per pack)

Dimensions

138.2 × 112.6 × 62.7mm

Weight

~445g

Weather Sealed

Performance

Autofocus

Autofocus (0.4m–2m close; 2m–∞ landscape)

Stabilisation

N/A

Burst Rate

N/A

Battery Life

Rechargeable internal battery (USB-C, ~15 packs)

Features

Video

N/A — instant film camera

Viewfinder

Real-image optical viewfinder

Screen

N/A

Memory Cards

N/A — instant film only

Connectivity

USB-C (charging)

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Who should buy this

Anyone who wants the classic full-sized square Polaroid print experience
Instax users who prefer Polaroid's dreamy colour palette and white border
Party hosts and event photographers who want iconic-looking keepsakes
Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus

GearScore™ — Suitability by Genre

Portrait

9.0

Parties & Events

9.0

Everyday

7.0

Travel

7.0

Low Light

7.0

Creative

7.0

✅ Great For

👤

Portrait Autofocus and full-sized square prints make portraits feel like proper keepsakes.

🎉

Parties & Events The classic party camera. Square Polaroid prints everyone recognises and loves.

📷

Everyday Film cost means you'll be deliberate, which makes every print feel more meaningful.

✈️

Travel Slightly bulky but full-sized prints make travel memories feel properly special.

🌙

Low Light Flash and autofocus handle indoor shooting reliably. Development may be slow in cold.

🎨

Creative Double exposure and a huge range of creative i-Type film packs available.

⚠️ Not Ideal For

No significant limitations identified — this is a versatile camera without obvious weak spots for most shooters.

📝 How suitability scores are calculated Scores reflect the aggregated consensus from verified purchaser reviews across tracked UK retailers, weighted by photography genre tags applied by reviewers. This is community opinion — not GearFrame editorial assessment. See our full methodology →