GFX 100vs Hero 13 Black
Fujifilm
GFX 100 (2019)
Starting from £4999 new
Best for Commercial, studio & landscape photography
View GFX 100
GoPro
Hero 13 Black (2024)
Starting from £380 new
Best for Professional content creators & adventure filmmakers
View Hero 13 Black
GearScore™ Verdict — Which should you buy?
Commercial, Studio & Landscape Photography — GFX 100 (2019): The world's first 100MP mirrorless with IBIS and phase-detect AF — the GFX 100 was a landmark in medium format, but its size and weight are professional-grade.
Professional Content Creators & Adventure Filmmakers — Hero 13 Black (2024): The most capable GoPro ever — interchangeable lenses and GP-Log open up professional possibilities that no previous action camera could touch.
Who should buy what
GFX 100 (2019)
- Commercial and advertising photographers who need extraordinary resolution
- Landscape photographers willing to carry a large body for maximum detail
- GFX system users who want the original 100MP body at a lower cost than GFX 100S
- Studio photographers who want the finest image quality the GFX system can offer
Hero 13 Black (2024)
- Professional filmmakers who want cinematic action footage with lens choice
- Hero 12 owners who want GP-Log and interchangeable lenses
- Content creators who need the absolute best GoPro available
- Those who want anamorphic or macro lens mods for creative video work
Quick take: The gfx 100 has the highest resolution at 102mp; the hero 13 black is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100 (2019) | Hero 13 Black (2024) |
|---|---|---|
| Price | £4,999 | £380 |
| Sensor | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) | 1/1.9-inch CMOS |
| Resolution | 102.0MP | 27.0MP |
| Video | 4K/30p, FHD/120p; F-Log support | 5.3K/60p, 4K/120p, 2.7K/240p, 1080p/400p slow-mo |
| Autofocus | Phase-detect hybrid AF (first GFX with phase-detect), face/eye detection | Fixed focus (ultra-wide); varies with lens mod |
| Stabilisation | IBIS — up to 5.5 stops | HyperSmooth 6.0 |
| Burst Rate | 5fps | 27MP RAW burst |
| Battery Life | ~800 shots (CIPA, dual NP-T125 batteries in integrated grip) | ~80 min at 5.3K/30p (Enduro battery) |
| Weight | 1,400g (with battery and card) | 154g |
| Dimensions | 156.2 × 163.6 × 102.9mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF, 5.76M dots, 0.77× magnification | 2.27" rear touchscreen + 1.4" front display |
| Screen | 3.2" fully articulating touchscreen | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | Fujifilm GFX (G-mount) | GoPro mounting ecosystem + magnetic latch system |
| Memory Cards | Dual SD UHS-II slots | microSD up to 1TB (V30 minimum) |
| Connectivity | USB-C, Wi-Fi, Bluetooth, 3.5mm mic, headphone jack, HDMI | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | GFX 100 | Hero 13 Black |
|---|---|---|
| Portrait | — | |
| Landscape | — | |
| Architecture | — | |
| Travel | ||
| Sports & Action | — | |
| Vlogging & Video | ||
| Adventure & Sports | — | |
| Underwater | — | |
| Cycling & Hiking | — | |
| Professional | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100
Camera family history