GFX 100RFvs A7 III
Fujifilm
GFX 100RF (2025)
Starting from £5199 new
Best for Landscape, travel & street photography at medium format quality
View GFX 100RF
GearScore™ Verdict — Which should you buy?
Landscape, Travel & Street Photography At Medium Format Quality — GFX 100RF (2025): The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.
All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.
Who should buy what
GFX 100RF (2025)
- Landscape photographers who want medium format resolution without a system of interchangeable lenses
- Leica Q3 owners who want a step up in resolution to 102MP medium format
- Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
- Photographers who want the ultimate image quality in a jacket-pocketable form factor
A7 III (2018)
- Enthusiast photographers upgrading from APS-C for the first time
- Working photographers who need reliable AF and weather sealing
- Anyone who shoots in low light regularly
- Hybrid shooters needing both stills and video performance
Quick take: The gfx 100rf has the highest resolution at 102mp; the a7 iii is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100RF (2025) | A7 III (2018) |
|---|---|---|
| Price | £5,199 | £1,699 |
| Sensor | 102MP medium format BSI CMOS (43.8 × 32.9mm) | 24.2MP Full-Frame Exmor R BSI CMOS |
| Resolution | 102.0MP | 24.2MP |
| Video | 4K/30p (crop), 4K/60p (crop) — F-Log2 | 4K/30p (6K oversampled), 1080p/120p slow-motion |
| Autofocus | Phase-detect AF with face and eye detection | Phase-detect, 693 points, real-time Eye AF & animal AF |
| Stabilisation | 8-stop IBIS | 5-axis IBIS, 5 stops |
| Burst Rate | 8fps electronic | 10fps with AF/AE tracking |
| Battery Life | ~490 shots (CIPA) | ~710 shots (CIPA) |
| Weight | 735g body only | 565g (body, battery, card) |
| Dimensions | 159.0 × 90.4 × 59.0mm | 126.9 × 95.6 × 73.7mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF 0.86× 5.76M-dot — outstanding GFX viewfinder | EVF, 2.36M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen, 2.36M dots | 3.0" tilting touchscreen, 921k dots |
| Mount | Fixed GF 35mm f/4 (28mm equivalent in 35mm terms) | Sony E-mount |
| Memory Cards | Single CFexpress Type B / SD UHS-II slot | Dual SD (UHS-II slot 1, UHS-I slot 2) |
| Connectivity | USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack | USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC |
Suitability by genre
| Genre | GFX 100RF | A7 III |
|---|---|---|
| Landscape | — | |
| Travel | ||
| Street | ||
| Portrait | ||
| Sports | — | |
| Vlogging & Video | — | |
| Wildlife | — | |
| Video | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history