GFX 100RFvs Sony A9 III
Fujifilm
GFX 100RF (2025)
Starting from £5199 new
Best for Landscape, travel & street photography at medium format quality
View GFX 100RF
Sony
Sony A9 III (2023)
Starting from £5999 new
Best for Sports & action professionals
View Sony A9 III
GearScore™ Verdict — Which should you buy?
Landscape, Travel & Street Photography At Medium Format Quality — GFX 100RF (2025): The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.
Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.
Who should buy what
GFX 100RF (2025)
- Landscape photographers who want medium format resolution without a system of interchangeable lenses
- Leica Q3 owners who want a step up in resolution to 102MP medium format
- Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
- Photographers who want the ultimate image quality in a jacket-pocketable form factor
Sony A9 III (2023)
- Professional sports photographers who need zero blackout and 120fps burst
- Wildlife photographers who demand the most advanced Sony AF available
- Photojournalists who need flash sync at any shutter speed
- A9 II owners upgrading to the world's first full-frame global shutter
Quick take: The gfx 100rf has the highest resolution at 102mp; the gfx 100rf is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100RF (2025) | Sony A9 III (2023) |
|---|---|---|
| Price | £5,199 | £5,999 |
| Sensor | 102MP medium format BSI CMOS (43.8 × 32.9mm) | 24.6MP full-frame Exmor RS CMOS (global shutter) |
| Resolution | 102.0MP | 24.6MP |
| Video | 4K/30p (crop), 4K/60p (crop) — F-Log2 | 4K/120p, 4K/60p, 1080p/240p |
| Autofocus | Phase-detect AF with face and eye detection | AI subject recognition AF, 759-point phase-detect |
| Stabilisation | 8-stop IBIS | 8-stop IBIS |
| Burst Rate | 8fps electronic | 120fps blackout-free electronic |
| Battery Life | ~490 shots (CIPA) | 530 shots (CIPA) |
| Weight | 735g body only | 703g body only |
| Dimensions | 159.0 × 90.4 × 59.0mm | 136.1 × 96.9 × 82.9mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF 0.86× 5.76M-dot — outstanding GFX viewfinder | 0.64" Quad-XGA OLED EVF, 9.44M dots |
| Screen | 3.2" tilting touchscreen, 2.36M dots | 3.2" fully articulating touchscreen |
| Mount | Fixed GF 35mm f/4 (28mm equivalent in 35mm terms) | Sony FE (E-mount) |
| Memory Cards | Single CFexpress Type B / SD UHS-II slot | Dual CFexpress Type A / SD UHS-II |
| Connectivity | USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack | USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3 |
Suitability by genre
| Genre | GFX 100RF | Sony A9 III |
|---|---|---|
| Landscape | — | |
| Travel | ||
| Street | — | |
| Portrait | ||
| Sports | — | |
| Vlogging & Video | ||
| Sports & Action | — | |
| Wildlife | — | |
| Wedding & Events | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100RF
Camera family history