📷 Cameras 🔭 Lenses 🎒 Accessories 🏷 Brands

GFX 100RFvs Sony A9 III

GearFrame · Updated March 2026

Fujifilm GFX 100RF Fujifilm GFX 100RF (2025) Starting from £5199 new Best for Landscape, travel & street photography at medium format quality View GFX 100RF
VS
Sony Sony A9 III Sony Sony A9 III (2023) Starting from £5999 new Best for Sports & action professionals View Sony A9 III

GearScore™ Verdict — Which should you buy?

Landscape, Travel & Street Photography At Medium Format Quality — GFX 100RF (2025): The world's first medium format compact — 102MP, 28mm, and all 20 Fujifilm film simulations in a fixed-lens body.

Sports & Action Professionals — Sony A9 III (2023): A paradigm-shifting camera — the global shutter eliminates every rolling shutter limitation that has constrained action photography for years.

↓ Full specifications below

GFX 100RF (2025)

  • Landscape photographers who want medium format resolution without a system of interchangeable lenses
  • Leica Q3 owners who want a step up in resolution to 102MP medium format
  • Fujifilm GFX users who want a compact fixed-lens body for travel alongside their system lenses
  • Photographers who want the ultimate image quality in a jacket-pocketable form factor

Sony A9 III (2023)

  • Professional sports photographers who need zero blackout and 120fps burst
  • Wildlife photographers who demand the most advanced Sony AF available
  • Photojournalists who need flash sync at any shutter speed
  • A9 II owners upgrading to the world's first full-frame global shutter

Quick take: The gfx 100rf has the highest resolution at 102mp; the gfx 100rf is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 100RF (2025)Sony A9 III (2023)
Price £5,199 £5,999
Sensor 102MP medium format BSI CMOS (43.8 × 32.9mm) 24.6MP full-frame Exmor RS CMOS (global shutter)
Resolution 102.0MP 24.6MP
Video 4K/30p (crop), 4K/60p (crop) — F-Log2 4K/120p, 4K/60p, 1080p/240p
Autofocus Phase-detect AF with face and eye detection AI subject recognition AF, 759-point phase-detect
Stabilisation 8-stop IBIS 8-stop IBIS
Burst Rate 8fps electronic 120fps blackout-free electronic
Battery Life ~490 shots (CIPA) 530 shots (CIPA)
Weight 735g body only 703g body only
Dimensions 159.0 × 90.4 × 59.0mm 136.1 × 96.9 × 82.9mm
Weather Sealed Yes Yes
Viewfinder EVF 0.86× 5.76M-dot — outstanding GFX viewfinder 0.64" Quad-XGA OLED EVF, 9.44M dots
Screen 3.2" tilting touchscreen, 2.36M dots 3.2" fully articulating touchscreen
Mount Fixed GF 35mm f/4 (28mm equivalent in 35mm terms) Sony FE (E-mount)
Memory Cards Single CFexpress Type B / SD UHS-II slot Dual CFexpress Type A / SD UHS-II
Connectivity USB-C, Wi-Fi 5GHz, Bluetooth, 3.5mm mic jack USB-C 3.2, HDMI A, Wi-Fi 6, Bluetooth 5.3
Genre GFX 100RFSony A9 III
Landscape
9.0
Travel
9.0
4.0
Street
9.0
Portrait
7.0
9.0
Sports
4.0
Vlogging & Video
4.0
7.0
Sports & Action
9.0
Wildlife
9.0
Wedding & Events
9.0

GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →

⚡ Compare specs side by side GFX 100RF prices → Sony A9 III prices →

More comparisons with GFX 100RF

Camera family history