Fujifilm GFX 100S IIvs Hero 12 Black
Fujifilm
Fujifilm GFX 100S II (2024)
Starting from £4499 new
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
GearScore™ Verdict — Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Who should buy what
Fujifilm GFX 100S II (2024)
- Commercial and advertising photographers who need 102MP files
- Landscape photographers wanting the ultimate detail in large format prints
- GFX 100S owners upgrading to the new sensor and improved autofocus
- Studio photographers who want the highest resolution Fujifilm offers
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the hero 12 black is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | Hero 12 Black (2023) |
|---|---|---|
| Price | £4,499 | £300 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 1/1.9-inch CMOS |
| Resolution | 102.0MP | 27.0MP |
| Video | 4K/30p, 1080p/60p | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo |
| Autofocus | Phase-detect AF with subject/face/eye detection | Fixed focus (wide) |
| Stabilisation | 8-stop IBIS | HyperSmooth 6.0 (in-camera EIS) |
| Burst Rate | 7fps | 27MP RAW burst |
| Battery Life | 460 shots (CIPA) | ~70 min at 5.3K/30p (Enduro battery) |
| Weight | 883g body only | 154g |
| Dimensions | 150.0 × 104.2 × 87.2mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | 2.27" rear touchscreen + 1.4" front display |
| Screen | 3.2" tilting touchscreen | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | Fujifilm GFX (G-mount) | GoPro mounting ecosystem (fingers, adhesive, magnetic) |
| Memory Cards | Dual SD UHS-II | microSD up to 1TB (V30 minimum) |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | Fujifilm GFX 100S II | Hero 12 Black |
|---|---|---|
| Landscape | — | |
| Portrait | — | |
| Architecture | — | |
| Wedding & Events | — | |
| Street | — | |
| Sports & Action | — | |
| Adventure & Sports | — | |
| Vlogging & Video | — | |
| Travel | — | |
| Underwater | — | |
| Cycling & Hiking | — | |
| Everyday | — |
More comparisons with Fujifilm GFX 100S II
Camera family history