Fujifilm GFX 100S IIvs A7 IV
Fujifilm
Fujifilm GFX 100S II (2024)
Starting from £4499 new
Best for Commercial, studio & landscape professionals
View Fujifilm GFX 100S II
GearScore™ Verdict — Which should you buy?
Commercial, Studio & Landscape Professionals — Fujifilm GFX 100S II (2024): 102MP medium-format quality in the most accessible GFX body — the best entry point to the Fujifilm GFX system.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
Fujifilm GFX 100S II (2024)
- Commercial and advertising photographers who need 102MP files
- Landscape photographers wanting the ultimate detail in large format prints
- GFX 100S owners upgrading to the new sensor and improved autofocus
- Studio photographers who want the highest resolution Fujifilm offers
A7 IV (2021)
- Working photographers who want a reliable full-frame all-rounder
- Portrait, wedding, and event photographers needing 33MP and fast AF
- A7 III owners ready for a major upgrade in resolution, AF, and video
- Hybrid shooters who want 4K/60p and 33MP stills in one dependable body
Quick take: The fujifilm gfx 100s ii has the highest resolution at 102mp; the a7 iv is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm GFX 100S II (2024) | A7 IV (2021) |
|---|---|---|
| Price | £4,499 | £2,299 |
| Sensor | 102MP medium-format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 102.0MP | 33.0MP |
| Video | 4K/30p, 1080p/60p | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Phase-detect AF with subject/face/eye detection | 759-point phase-detect, AI subject recognition |
| Stabilisation | 8-stop IBIS | 5-axis IBIS, 5.5 stops |
| Burst Rate | 7fps | 10fps mechanical, 30fps electronic |
| Battery Life | 460 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 883g body only | 659g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | 0.5" OLED EVF, 5.76M dots | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.2" tilting touchscreen | 3.0" vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony FE (full-frame E-mount) |
| Memory Cards | Dual SD UHS-II | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
Suitability by genre
| Genre | Fujifilm GFX 100S II | A7 IV |
|---|---|---|
| Landscape | ||
| Portrait | — | |
| Architecture | — | |
| Wedding & Events | ||
| Street | — | |
| Sports & Action | ||
| Studio Portraits | — | |
| Outdoor Portraits | — | |
| Vlogging & Video | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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