GFX 100Svs Now Gen 3
Fujifilm
GFX 100S (2021)
Starting from £3999 new
Best for Commercial, portrait & landscape photographers
View GFX 100S
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Commercial, Portrait & Landscape Photographers — GFX 100S (2021): 102MP medium-format with IBIS and phase-detect AF at a price that made serious large-format imaging available to a new generation of photographers.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
GFX 100S (2021)
- Portrait and commercial photographers who need extraordinary resolution and rendering
- Landscape photographers who want the finest large-format detail in a manageable body
- GFX 50S II users who want to double their resolution with improved AF
- Studio photographers moving up from full-frame who want medium-format colour science
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the gfx 100s is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100S (2021) | Now Gen 3 (2024) |
|---|---|---|
| Price | £3,999 | £120 |
| Sensor | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 102.0MP | — |
| Video | 4K/30p, FHD/120p | N/A — instant film camera |
| Autofocus | Phase-detect hybrid AF, face/eye detection | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | IBIS — up to 6 stops | N/A |
| Burst Rate | 5fps | N/A |
| Battery Life | ~460 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 900g (with battery and card) | ~445g |
| Dimensions | 150.0 × 104.2 × 87.2mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | EVF, 5.76M dots, 0.77× magnification | Real-image optical viewfinder |
| Screen | 3.0" 3-direction tilting touchscreen | N/A |
| Mount | Fujifilm GFX (G-mount) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Single CFexpress Type B / SD UHS-II combo slot | N/A — instant film only |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (charging) |
Suitability by genre
| Genre | GFX 100S | Now Gen 3 |
|---|---|---|
| Portrait | ||
| Landscape | — | |
| Architecture | — | |
| Travel | ||
| Sports & Action | — | |
| Vlogging & Video | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100S
Camera family history