GFX 100Svs A7 IV
Fujifilm
GFX 100S (2021)
Starting from £3999 new
Best for Commercial, portrait & landscape photographers
View GFX 100S
GearScore™ Verdict — Which should you buy?
Commercial, Portrait & Landscape Photographers — GFX 100S (2021): 102MP medium-format with IBIS and phase-detect AF at a price that made serious large-format imaging available to a new generation of photographers.
Portrait & Wedding Photography — A7 IV (2021): The full-frame portrait benchmark — 33MP, AI Eye AF, and exceptional skin-tone rendering in a pro-grade hybrid body.
Who should buy what
GFX 100S (2021)
- Portrait and commercial photographers who need extraordinary resolution and rendering
- Landscape photographers who want the finest large-format detail in a manageable body
- GFX 50S II users who want to double their resolution with improved AF
- Studio photographers moving up from full-frame who want medium-format colour science
A7 IV (2021)
- Working photographers who want a reliable full-frame all-rounder
- Portrait, wedding, and event photographers needing 33MP and fast AF
- A7 III owners ready for a major upgrade in resolution, AF, and video
- Hybrid shooters who want 4K/60p and 33MP stills in one dependable body
Quick take: The gfx 100s has the highest resolution at 102mp; the a7 iv is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 100S (2021) | A7 IV (2021) |
|---|---|---|
| Price | £3,999 | £2,299 |
| Sensor | 102MP Medium Format BSI CMOS (43.8 × 32.9mm) | 33MP Full-frame BSI Exmor R CMOS |
| Resolution | 102.0MP | 33.0MP |
| Video | 4K/30p, FHD/120p | 4K/60p oversampled, 10-bit internal, S-Log3, S-Cinetone |
| Autofocus | Phase-detect hybrid AF, face/eye detection | 759-point phase-detect, AI subject recognition |
| Stabilisation | IBIS — up to 6 stops | 5-axis IBIS, 5.5 stops |
| Burst Rate | 5fps | 10fps mechanical, 30fps electronic |
| Battery Life | ~460 shots (CIPA) | ~580 shots (CIPA) |
| Weight | 900g (with battery and card) | 659g body only |
| Dimensions | 150.0 × 104.2 × 87.2mm | 131.3 × 96.4 × 79.8mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | EVF, 5.76M dots, 0.77× magnification | EVF, 3.69M dots, 0.78× magnification |
| Screen | 3.0" 3-direction tilting touchscreen | 3.0" vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony FE (full-frame E-mount) |
| Memory Cards | Single CFexpress Type B / SD UHS-II combo slot | Dual slots: CFexpress Type A + SD UHS-II |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C (3.2 Gen 2), Bluetooth, Wi-Fi |
Suitability by genre
| Genre | GFX 100S | A7 IV |
|---|---|---|
| Portrait | — | |
| Landscape | ||
| Architecture | — | |
| Travel | — | |
| Sports & Action | ||
| Vlogging & Video | ||
| Studio Portraits | — | |
| Outdoor Portraits | — | |
| Wedding & Events | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 100S
Camera family history