GFX 50S IIvs Now Gen 3
Fujifilm
GFX 50S II (2021)
Starting from £2999 new
Best for Studio & portrait specialists
View GFX 50S II
VS
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Studio & Portrait Specialists — GFX 50S II (2021): Medium format quality at the most accessible price ever — 51MP detail and tonal richness no APS-C or full-frame body can replicate.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
GFX 50S II (2021)
- Photographers stepping into medium format for the first time
- Landscape and commercial shooters who want 51MP at an accessible medium-format price
- Studio photographers upgrading from full-frame who want a resolution jump
- GFX system buyers who want IBIS and medium-format quality without GFX 100S II pricing
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the gfx 50s ii is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S II (2021) | Now Gen 3 (2024) |
|---|---|---|
| Price | £2,999 | £120 |
| Sensor | 51.4MP Medium Format GFX 44×33mm BSI CMOS | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 51.4MP | — |
| Video | 4K/30p (cropped) | N/A — instant film camera |
| Autofocus | Phase-detect, 425 points | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | 5-axis IBIS, 6.5 stops | N/A |
| Burst Rate | 3fps | N/A |
| Battery Life | ~440 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 900g body only | ~445g |
| Dimensions | 150.0 × 104.2 × 87.2mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | EVF, 3.69M dots, 0.77× magnification | Real-image optical viewfinder |
| Screen | 3.2" tilting touchscreen | N/A |
| Mount | Fujifilm G-mount (medium format) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Dual SD UHS-II slots | N/A — instant film only |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C (charging) |
Suitability by genre
| Genre | GFX 50S II | Now Gen 3 |
|---|---|---|
| Studio Portraits | — | |
| Commercial | — | |
| Landscape | — | |
| Portrait | ||
| Travel | ||
| Sports & Action | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
More comparisons with GFX 50S II
Camera family history