GFX 50Svs Hasselblad X2D 100C
Fujifilm
GFX 50S (2017)
Starting from £1499 new
Best for Studio, portrait & landscape photography
View GFX 50S
Hasselblad
Hasselblad X2D 100C (2022)
Starting from £7999 new
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
GearScore™ Verdict — Which should you buy?
Studio, Portrait & Landscape Photography — GFX 50S (2017): The camera that launched Fujifilm's medium-format revolution — 51MP at a price that made serious large-format imaging possible for the first time.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Who should buy what
GFX 50S (2017)
- Photographers who want to enter the GFX system at the lowest possible price
- Studio and portrait photographers who want medium-format tonal quality on a budget
- Landscape photographers who work from a tripod and don't need IBIS
- GFX system historians who want the camera that started it all
Hasselblad X2D 100C (2022)
- Fine art and commercial photographers who want 100MP medium format with IBIS
- X1D II owners upgrading to double the resolution and in-body stabilisation
- Studio and landscape photographers who want the finest detail available
- Professionals for whom image quality is the only consideration
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the gfx 50s is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S (2017) | Hasselblad X2D 100C (2022) |
|---|---|---|
| Price | £1,499 | £7,999 |
| Sensor | 51.4MP Medium Format BSI CMOS (43.8 × 32.9mm) | 100MP medium-format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 51.4MP | 100.0MP |
| Video | 1080p/30p | None |
| Autofocus | Contrast-detect AF, face detection | Phase-detect AF with subject/face/eye detection |
| Stabilisation | None | 7-stop IBIS |
| Burst Rate | 3fps | 3.3fps |
| Battery Life | ~400 shots (CIPA) | 420 shots (CIPA) |
| Weight | 825g (with battery and card) | 895g body only |
| Dimensions | 147.5 × 94.2 × 91.4mm | 148.5 × 106.3 × 75.0mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | Detachable EVF, 3.69M dots, 0.85× magnification | 0.87" OLED EVF, 5.76M dots |
| Screen | 3.2" tilting touchscreen + rear sub-LCD | 3.6" fixed touchscreen |
| Mount | Fujifilm GFX (G-mount) | Hasselblad XCD |
| Memory Cards | Dual SD UHS-II slots | Dual CFexpress Type B + 1TB internal SSD |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C 3.2, Wi-Fi, Bluetooth |
Suitability by genre
| Genre | GFX 50S | Hasselblad X2D 100C |
|---|---|---|
| Portrait | ||
| Landscape | ||
| Architecture | ||
| Travel | ||
| Sports & Action | ||
| Vlogging & Video | — | |
| Wedding & Events | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
More comparisons with GFX 50S
Camera family history