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GFX 50Svs A7 III

GearFrame · Updated March 2026

Fujifilm GFX 50S Fujifilm GFX 50S (2017) Starting from £1499 new Best for Studio, portrait & landscape photography View GFX 50S
VS
Sony A7 III Sony A7 III (2018) Starting from £1699 new Best for All-round photography & video View A7 III

GearScore™ Verdict — Which should you buy?

Studio, Portrait & Landscape Photography — GFX 50S (2017): The camera that launched Fujifilm's medium-format revolution — 51MP at a price that made serious large-format imaging possible for the first time.

All-Round Photography & Video — A7 III (2018): Still one of the best all-round cameras money can buy — particularly strong used. The A7 III proved that full-frame doesn't have to mean compromises, and nothing at this price point has meaningfully beaten it.

↓ Full specifications below

GFX 50S (2017)

  • Photographers who want to enter the GFX system at the lowest possible price
  • Studio and portrait photographers who want medium-format tonal quality on a budget
  • Landscape photographers who work from a tripod and don't need IBIS
  • GFX system historians who want the camera that started it all

A7 III (2018)

  • Enthusiast photographers upgrading from APS-C for the first time
  • Working photographers who need reliable AF and weather sealing
  • Anyone who shoots in low light regularly
  • Hybrid shooters needing both stills and video performance

Quick take: The gfx 50s has the highest resolution at 51mp; the gfx 50s is the most affordable. Scroll down for the full spec breakdown.

Full specifications

Specification GFX 50S (2017)A7 III (2018)
Price £1,499 £1,699
Sensor 51.4MP Medium Format BSI CMOS (43.8 × 32.9mm) 24.2MP Full-Frame Exmor R BSI CMOS
Resolution 51.4MP 24.2MP
Video 1080p/30p 4K/30p (6K oversampled), 1080p/120p slow-motion
Autofocus Contrast-detect AF, face detection Phase-detect, 693 points, real-time Eye AF & animal AF
Stabilisation None 5-axis IBIS, 5 stops
Burst Rate 3fps 10fps with AF/AE tracking
Battery Life ~400 shots (CIPA) ~710 shots (CIPA)
Weight 825g (with battery and card) 565g (body, battery, card)
Dimensions 147.5 × 94.2 × 91.4mm 126.9 × 95.6 × 73.7mm
Weather Sealed Yes Yes
Viewfinder Detachable EVF, 3.69M dots, 0.85× magnification EVF, 2.36M dots, 0.78× magnification
Screen 3.2" tilting touchscreen + rear sub-LCD 3.0" tilting touchscreen, 921k dots
Mount Fujifilm GFX (G-mount) Sony E-mount
Memory Cards Dual SD UHS-II slots Dual SD (UHS-II slot 1, UHS-I slot 2)
Connectivity USB-C, Wi-Fi, Bluetooth USB-C (USB 3.2), Wi-Fi, Bluetooth, NFC
Genre GFX 50SA7 III
Portrait
9.0
9.0
Landscape
9.0
Architecture
9.0
Travel
4.0
9.0
Sports & Action
4.0
Vlogging & Video
4.0
Street
9.0
Wildlife
7.0
Video
7.0

GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →

⚡ Compare specs side by side GFX 50S prices → A7 III prices →

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