GFX 50Svs ZV-E10 II
Fujifilm
GFX 50S (2017)
Starting from £1499 new
Best for Studio, portrait & landscape photography
View GFX 50S
GearScore™ Verdict — Which should you buy?
Studio, Portrait & Landscape Photography — GFX 50S (2017): The camera that launched Fujifilm's medium-format revolution — 51MP at a price that made serious large-format imaging possible for the first time.
Youtube & Content Creation — ZV-E10 II (2024): Designed from the ground up for solo creators — every control in the right place, 4K/60p, and a directional mic built in.
Who should buy what
GFX 50S (2017)
- Photographers who want to enter the GFX system at the lowest possible price
- Studio and portrait photographers who want medium-format tonal quality on a budget
- Landscape photographers who work from a tripod and don't need IBIS
- GFX system historians who want the camera that started it all
ZV-E10 II (2024)
- Content creators who want improved AF and 4K/60p over the ZV-E10
- Vloggers who need subject tracking and a flip screen on a tight budget
- ZV-E10 owners looking for a meaningful upgrade in autofocus performance
- Beginners who want the best value Sony APS-C vlogging camera available
Quick take: The gfx 50s has the highest resolution at 51mp; the zv-e10 ii is the most affordable; only the gfx 50s is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S (2017) | ZV-E10 II (2024) |
|---|---|---|
| Price | £1,499 | £679 |
| Sensor | 51.4MP Medium Format BSI CMOS (43.8 × 32.9mm) | 26MP APS-C BSI Exmor CMOS |
| Resolution | 51.4MP | 26.0MP |
| Video | 1080p/30p | 4K/60p oversampled, 4K/120p (Super35), S-Cinetone, 10-bit |
| Autofocus | Contrast-detect AF, face detection | 759-point phase-detect, real-time Eye/Face AF, Product Showcase mode |
| Stabilisation | None | Electronic Active Steady Shot (no optical IBIS) |
| Burst Rate | 3fps | 11fps |
| Battery Life | ~400 shots (CIPA) | ~570 shots equivalent |
| Weight | 825g (with battery and card) | 293g body only |
| Dimensions | 147.5 × 94.2 × 91.4mm | 113.6 × 66.5 × 50.8mm |
| Weather Sealed | Yes | No |
| Viewfinder | Detachable EVF, 3.69M dots, 0.85× magnification | None |
| Screen | 3.2" tilting touchscreen + rear sub-LCD | 3.0" fully articulating vari-angle touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, headphone jack |
Suitability by genre
| Genre | GFX 50S | ZV-E10 II |
|---|---|---|
| Portrait | ||
| Landscape | — | |
| Architecture | — | |
| Travel | — | |
| Sports & Action | ||
| Vlogging & Video | — | |
| YouTube & Vlogging | — | |
| Short-form Video | — | |
| Travel Vlogging | — | |
| Street | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history