GFX 50Svs ZV-E10
Fujifilm
GFX 50S (2017)
Starting from £1499 new
Best for Studio, portrait & landscape photography
View GFX 50S
GearScore™ Verdict — Which should you buy?
Studio, Portrait & Landscape Photography — GFX 50S (2017): The camera that launched Fujifilm's medium-format revolution — 51MP at a price that made serious large-format imaging possible for the first time.
Vlogging & Video — ZV-E10 (2021): Purpose-built for video creators — real-time Eye AF, flip screen, and excellent 4K at a wallet-friendly price.
Who should buy what
GFX 50S (2017)
- Photographers who want to enter the GFX system at the lowest possible price
- Studio and portrait photographers who want medium-format tonal quality on a budget
- Landscape photographers who work from a tripod and don't need IBIS
- GFX system historians who want the camera that started it all
ZV-E10 (2021)
- Vloggers and content creators wanting interchangeable lenses on a budget
- Beginners moving up from a smartphone who want a proper camera for video
- YouTubers who need a lightweight APS-C camera with a flip screen
- ZV-1 owners who want the flexibility of swappable lenses
Quick take: The gfx 50s has the highest resolution at 51mp; the zv-e10 is the most affordable; only the gfx 50s is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | GFX 50S (2017) | ZV-E10 (2021) |
|---|---|---|
| Price | £1,499 | £399 |
| Sensor | 51.4MP Medium Format BSI CMOS (43.8 × 32.9mm) | 24.2MP APS-C Exmor CMOS |
| Resolution | 51.4MP | 24.2MP |
| Video | 1080p/30p | 4K/30p, 1080p/120p |
| Autofocus | Contrast-detect AF, face detection | Phase-detect, 425 points, Real-time Eye AF |
| Stabilisation | None | None (use OIS lenses) |
| Burst Rate | 3fps | 11fps |
| Battery Life | ~400 shots (CIPA) | ~440 shots (CIPA) |
| Weight | 825g (with battery and card) | 343g body only |
| Dimensions | 147.5 × 94.2 × 91.4mm | 115.2 × 64.2 × 44.8mm |
| Weather Sealed | Yes | No |
| Viewfinder | Detachable EVF, 3.69M dots, 0.85× magnification | None |
| Screen | 3.2" tilting touchscreen + rear sub-LCD | 3.0" fully articulating touchscreen |
| Mount | Fujifilm GFX (G-mount) | Sony E-mount |
| Memory Cards | Dual SD UHS-II slots | Single SD UHS-I slot |
| Connectivity | USB-C, Wi-Fi, Bluetooth | USB-C, Bluetooth, Wi-Fi, 3.5mm mic input, micro HDMI |
Suitability by genre
| Genre | GFX 50S | ZV-E10 |
|---|---|---|
| Portrait | ||
| Landscape | ||
| Architecture | — | |
| Travel | ||
| Sports & Action | ||
| Vlogging & Video | ||
| Street | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history