Instax Wide 400vs Hero 12 Black
Fujifilm
Instax Wide 400 (2022)
Starting from £110 new
Best for Groups, landscapes & anyone who wants bigger prints
View Instax Wide 400
VS
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
GearScore™ Verdict — Which should you buy?
Groups, Landscapes & Anyone Who Wants Bigger Prints — Instax Wide 400 (2022): The Wide format transforms instant photography — larger prints with proper presence. The right choice for groups and landscapes.
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Who should buy what
Instax Wide 400 (2022)
- Mini camera owners frustrated by how small the prints are
- Group photographers who want everyone to fit comfortably in a print
- Event organisers who want impactful keepsakes guests will actually display
- Anyone who wants instant prints with proper presence on a wall
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Quick take: The instax wide 400 is the most affordable; only the hero 12 black is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Instax Wide 400 (2022) | Hero 12 Black (2023) |
|---|---|---|
| Price | £110 | £300 |
| Sensor | Instax Wide film (99 × 62mm image area) | 1/1.9-inch CMOS |
| Resolution | — | 27.0MP |
| Video | N/A — instant film camera | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo |
| Autofocus | Fixed focus (0.9m–∞) | Fixed focus (wide) |
| Stabilisation | N/A | HyperSmooth 6.0 (in-camera EIS) |
| Burst Rate | N/A | 27MP RAW burst |
| Battery Life | 4× AA alkaline batteries (~100 shots) | ~70 min at 5.3K/30p (Enduro battery) |
| Weight | ~570g (with batteries, without film) | 154g |
| Dimensions | 172.7 × 119.4 × 71.2mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | No | Yes |
| Viewfinder | Real-image optical viewfinder | 2.27" rear touchscreen + 1.4" front display |
| Screen | N/A | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | Instax Wide film pack (10 shots per pack) | GoPro mounting ecosystem (fingers, adhesive, magnetic) |
| Memory Cards | N/A — instant film only | microSD up to 1TB (V30 minimum) |
| Connectivity | N/A | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | Instax Wide 400 | Hero 12 Black |
|---|---|---|
| Parties & Events | — | |
| Portrait | — | |
| Landscape | — | |
| Travel | ||
| Everyday | ||
| Low Light | — | |
| Adventure & Sports | — | |
| Vlogging & Video | — | |
| Underwater | — | |
| Cycling & Hiking | — |
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