Instax Wide 400vs Now Gen 3
Fujifilm
Instax Wide 400 (2022)
Starting from £110 new
Best for Groups, landscapes & anyone who wants bigger prints
View Instax Wide 400
VS
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Groups, Landscapes & Anyone Who Wants Bigger Prints — Instax Wide 400 (2022): The Wide format transforms instant photography — larger prints with proper presence. The right choice for groups and landscapes.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
Instax Wide 400 (2022)
- Mini camera owners frustrated by how small the prints are
- Group photographers who want everyone to fit comfortably in a print
- Event organisers who want impactful keepsakes guests will actually display
- Anyone who wants instant prints with proper presence on a wall
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The instax wide 400 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Instax Wide 400 (2022) | Now Gen 3 (2024) |
|---|---|---|
| Price | £110 | £120 |
| Sensor | Instax Wide film (99 × 62mm image area) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Video | N/A — instant film camera | N/A — instant film camera |
| Autofocus | Fixed focus (0.9m–∞) | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | N/A | N/A |
| Burst Rate | N/A | N/A |
| Battery Life | 4× AA alkaline batteries (~100 shots) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | ~570g (with batteries, without film) | ~445g |
| Dimensions | 172.7 × 119.4 × 71.2mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | No | No |
| Viewfinder | Real-image optical viewfinder | Real-image optical viewfinder |
| Screen | N/A | N/A |
| Mount | Instax Wide film pack (10 shots per pack) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | N/A — instant film only | N/A — instant film only |
| Connectivity | N/A | USB-C (charging) |
Suitability by genre
| Genre | Instax Wide 400 | Now Gen 3 |
|---|---|---|
| Parties & Events | ||
| Portrait | ||
| Landscape | — | |
| Travel | ||
| Everyday | ||
| Low Light | ||
| Creative | — |
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