Instax Wide Evovs Now Gen 3
Fujifilm
Instax Wide Evo (2024)
Starting from £230 new
Best for Premium instant photography & creative enthusiasts
View Instax Wide Evo
VS
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Premium Instant Photography & Creative Enthusiasts — Instax Wide Evo (2024): The premium instant camera. Wide-format prints with digital preview and 100 effects — the most capable Instax camera ever made.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
Instax Wide Evo (2024)
- Wide 400 owners who want digital preview and creative effects
- Instax Mini Evo fans who want the same experience on a larger print
- Photographers who want the most capable and premium Instax ever made
- Event and wedding photographers wanting large, creative instant prints
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Instax Wide Evo (2024) | Now Gen 3 (2024) |
|---|---|---|
| Price | £230 | £120 |
| Sensor | Digital sensor + Instax Wide film output (99 × 62mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Video | N/A | N/A — instant film camera |
| Autofocus | Fixed focus | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | N/A | N/A |
| Burst Rate | N/A | N/A |
| Battery Life | Rechargeable internal battery (USB-C) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | ~460g | ~445g |
| Dimensions | 148.7 × 92.0 × 42.5mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | No | No |
| Viewfinder | 2.7" LCD rear screen | Real-image optical viewfinder |
| Screen | 2.7" LCD rear screen | N/A |
| Mount | Instax Wide film pack (10 shots per pack) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | N/A | N/A — instant film only |
| Connectivity | Bluetooth, USB-C | USB-C (charging) |
Suitability by genre
| Genre | Instax Wide Evo | Now Gen 3 |
|---|---|---|
| Parties & Events | ||
| Portrait | ||
| Creative | ||
| Landscape | — | |
| Travel | ||
| Everyday | ||
| Low Light | — |
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