QuickSnap Flash 400vs Hero 12 Black
Fujifilm
QuickSnap Flash 400
Starting from £12 new
Best for Holidays, casual shooting & Fujifilm colour fans
View QuickSnap Flash 400
VS
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
GearScore™ Verdict — Which should you buy?
Holidays, Casual Shooting & Fujifilm Colour Fans — QuickSnap Flash 400: Fujifilm's disposable camera favourite — cooler tones and fine grain give a different character to Kodak. The go-to for those who prefer Fuji's aesthetic.
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Who should buy what
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Quick take: The quicksnap flash 400 is the most affordable; only the hero 12 black is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | QuickSnap Flash 400 | Hero 12 Black (2023) |
|---|---|---|
| Price | £12 | £300 |
| Sensor | 35mm full-frame (24 × 36mm) — Fujifilm ISO 400 colour negative film | 1/1.9-inch CMOS |
| Resolution | — | 27.0MP |
| Video | N/A — film camera | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo |
| Autofocus | Fixed focus (~1m to ∞) | Fixed focus (wide) |
| Stabilisation | N/A — film camera | HyperSmooth 6.0 (in-camera EIS) |
| Burst Rate | Manual wind-on | 27MP RAW burst |
| Battery Life | Built-in alkaline battery (non-replaceable) | ~70 min at 5.3K/30p (Enduro battery) |
| Weight | ~140g | 154g |
| Dimensions | ~110 × 64 × 34mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | No | Yes |
| Viewfinder | Simple optical viewfinder | 2.27" rear touchscreen + 1.4" front display |
| Screen | N/A | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | 27 exposures pre-loaded (ISO 400 colour negative) | GoPro mounting ecosystem (fingers, adhesive, magnetic) |
| Memory Cards | Pre-loaded 35mm film (non-replaceable) | microSD up to 1TB (V30 minimum) |
| Connectivity | N/A | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | QuickSnap Flash 400 | Hero 12 Black |
|---|---|---|
| Travel | ||
| Parties & Events | — | |
| Everyday | ||
| Street | — | |
| Portrait | — | |
| Landscape | — | |
| Adventure & Sports | — | |
| Vlogging & Video | — | |
| Underwater | — | |
| Cycling & Hiking | — |
More comparisons with QuickSnap Flash 400