X-M5vs Hero 12 Black
Fujifilm
X-M5 (2024)
Starting from £799 new
Best for Vloggers, content creators & Fujifilm colour fans
View X-M5
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
GearScore™ Verdict — Which should you buy?
Vloggers, Content Creators & Fujifilm Colour Fans — X-M5 (2024): Fujifilm's most affordable vlogging camera — film simulations in video, 6.2K, and a fully articulating screen at an accessible price.
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Who should buy what
X-M5 (2024)
- Content creators who want Fujifilm film simulations in their video work
- Vloggers stepping up from a smartphone who want interchangeable lenses
- Fujifilm fans who prioritise video over stills
- Beginners wanting the most affordable entry into the X-mount system
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Quick take: The hero 12 black has the highest resolution at 27mp; the hero 12 black is the most affordable; only the hero 12 black is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | X-M5 (2024) | Hero 12 Black (2023) |
|---|---|---|
| Price | £799 | £300 |
| Sensor | 26.1MP APS-C X-Trans CMOS 4 | 1/1.9-inch CMOS |
| Resolution | 26.1MP | 27.0MP |
| Video | 6.2K/30p, 4K/60p, 1080p/120p | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo |
| Autofocus | Phase-detect, subject detection AF | Fixed focus (wide) |
| Stabilisation | Digital IS for video | HyperSmooth 6.0 (in-camera EIS) |
| Burst Rate | 8fps electronic | 27MP RAW burst |
| Battery Life | ~430 shots (CIPA) | ~70 min at 5.3K/30p (Enduro battery) |
| Weight | 355g (with battery and card) | 154g |
| Dimensions | 111.9 × 66.3 × 38.8mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | No | Yes |
| Viewfinder | None — rear screen only | 2.27" rear touchscreen + 1.4" front display |
| Screen | 3.0" fully articulating touchscreen | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | Fujifilm X-mount | GoPro mounting ecosystem (fingers, adhesive, magnetic) |
| Memory Cards | Single SD UHS-I slot | microSD up to 1TB (V30 minimum) |
| Connectivity | USB-C, Bluetooth, Wi-Fi, 3.5mm mic jack | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | X-M5 | Hero 12 Black |
|---|---|---|
| Vlogging & Video | ||
| Street | — | |
| Travel | ||
| Portrait | — | |
| Landscape | — | |
| Wildlife | — | |
| Adventure & Sports | — | |
| Underwater | — | |
| Cycling & Hiking | — | |
| Everyday | — |
More comparisons with X-M5
Camera family history