Fujifilm X100VIvs Hero 12 Black
Fujifilm
Fujifilm X100VI (2024)
Starting from £1499 new
Best for Street, travel & everyday
View Fujifilm X100VI
VS
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
GearScore™ Verdict — Which should you buy?
Street, Travel & Everyday — Fujifilm X100VI (2024): The best fixed-lens camera ever made — 40MP, 7-stop IBIS, film simulations, and a design icon. Wildly oversubscribed for good reason.
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Who should buy what
Fujifilm X100VI (2024)
- Street photographers who want the most refined fixed-lens APS-C compact
- Travel photographers who want one pocketable camera for everything
- X100V owners finally upgrading to IBIS and 40MP
- Anyone on the waiting list — the most sought-after compact camera of its generation
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Quick take: The fujifilm x100vi has the highest resolution at 40mp; the hero 12 black is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Fujifilm X100VI (2024) | Hero 12 Black (2023) |
|---|---|---|
| Price | £1,499 | £300 |
| Sensor | 40.2MP APS-C X-Trans CMOS 5 HR | 1/1.9-inch CMOS |
| Resolution | 40.2MP | 27.0MP |
| Video | 6.2K/30p, 4K/60p, F-Log2 10-bit internal | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo |
| Autofocus | Phase-detect 425 points, subject/eye tracking | Fixed focus (wide) |
| Stabilisation | 7-stop IBIS | HyperSmooth 6.0 (in-camera EIS) |
| Burst Rate | 8fps mechanical, 25fps electronic | 27MP RAW burst |
| Battery Life | ~450 shots (CIPA) | ~70 min at 5.3K/30p (Enduro battery) |
| Weight | 533g with battery and card | 154g |
| Dimensions | 128.0 × 74.8 × 55.3mm | 71.8 × 50.8 × 33.6mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | Optical/EVF hybrid, 3.69M dots | 2.27" rear touchscreen + 1.4" front display |
| Screen | 3.0" tilting touchscreen | 2.27" rear touchscreen; 1.4" front colour display |
| Mount | Fixed Fujinon 23mm f/2 (35mm equiv) | GoPro mounting ecosystem (fingers, adhesive, magnetic) |
| Memory Cards | Single SD UHS-I slot | microSD up to 1TB (V30 minimum) |
| Connectivity | USB-C, Bluetooth, Wi-Fi | USB-C, Bluetooth, Wi-Fi, GPS |
Suitability by genre
| Genre | Fujifilm X100VI | Hero 12 Black |
|---|---|---|
| Street | — | |
| Travel | ||
| Portrait | — | |
| Family & Everyday | — | |
| Landscape | — | |
| Vlogging & Video | ||
| Adventure & Sports | — | |
| Underwater | — | |
| Cycling & Hiking | — | |
| Everyday | — |
More comparisons with Fujifilm X100VI
Camera family history