Hero 12 Blackvs Hasselblad 907X & CFV 100C
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
Hasselblad
Hasselblad 907X & CFV 100C (2023)
Starting from £8999 new
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
GearScore™ Verdict — Which should you buy?
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Who should buy what
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Hasselblad 907X & CFV 100C (2023)
- Collectors and enthusiasts who want to shoot 100MP digital on vintage V-system lenses
- Commercial photographers who want a modular medium-format system
- Photographers who want the most unique and iconic camera setup available
- Studio photographers who value the Hasselblad V-system legacy and lens quality
Quick take: The hasselblad 907x & cfv 100c has the highest resolution at 100mp; the hero 12 black is the most affordable; only the hero 12 black is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hero 12 Black (2023) | Hasselblad 907X & CFV 100C (2023) |
|---|---|---|
| Price | £300 | £8,999 |
| Sensor | 1/1.9-inch CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 27.0MP | 100.0MP |
| Video | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo | None |
| Autofocus | Fixed focus (wide) | Manual focus (V-system lenses) / contrast AF (XCD) |
| Stabilisation | HyperSmooth 6.0 (in-camera EIS) | None |
| Burst Rate | 27MP RAW burst | 2.7fps |
| Battery Life | ~70 min at 5.3K/30p (Enduro battery) | 350 shots (CIPA) |
| Weight | 154g | 1100g (body + back) |
| Dimensions | 71.8 × 50.8 × 33.6mm | 97.0 × 97.0 × 63.0mm (body only) |
| Weather Sealed | Yes | No |
| Viewfinder | 2.27" rear touchscreen + 1.4" front display | External EVF sold separately |
| Screen | 2.27" rear touchscreen; 1.4" front colour display | 2.36" rear LCD on 907X + 3.0" on CFV 100C |
| Mount | GoPro mounting ecosystem (fingers, adhesive, magnetic) | Hasselblad V-mount (+ XCD adapter) |
| Memory Cards | microSD up to 1TB (V30 minimum) | Single CFexpress Type B + 1TB internal SSD |
| Connectivity | USB-C, Bluetooth, Wi-Fi, GPS | USB-C 3.2, Wi-Fi, Bluetooth |
Suitability by genre
| Genre | Hero 12 Black | Hasselblad 907X & CFV 100C |
|---|---|---|
| Adventure & Sports | — | |
| Vlogging & Video | ||
| Travel | — | |
| Underwater | — | |
| Cycling & Hiking | — | |
| Everyday | — | |
| Landscape | — | |
| Portrait | — | |
| Architecture | — | |
| Street | — | |
| Sports & Action | — |
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