Hero 12 Blackvs Hasselblad X2D 100C
GoPro
Hero 12 Black (2023)
Starting from £300 new
Best for Adventure, sports & travel video
View Hero 12 Black
Hasselblad
Hasselblad X2D 100C (2022)
Starting from £7999 new
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
GearScore™ Verdict — Which should you buy?
Adventure, Sports & Travel Video — Hero 12 Black (2023): GoPro's best all-round action camera — better battery, 10-bit colour, and HyperSmooth 6.0 make it a genuine step forward.
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Who should buy what
Hero 12 Black (2023)
- Action and sports photographers who want the best stabilisation available
- Travellers who need a rugged waterproof camera for any conditions
- Cyclists, surfers, and skiers wanting helmet or handlebar footage
- Hero 11 owners considering an upgrade — notably better battery life
Hasselblad X2D 100C (2022)
- Fine art and commercial photographers who want 100MP medium format with IBIS
- X1D II owners upgrading to double the resolution and in-body stabilisation
- Studio and landscape photographers who want the finest detail available
- Professionals for whom image quality is the only consideration
Quick take: The hasselblad x2d 100c has the highest resolution at 100mp; the hero 12 black is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hero 12 Black (2023) | Hasselblad X2D 100C (2022) |
|---|---|---|
| Price | £300 | £7,999 |
| Sensor | 1/1.9-inch CMOS | 100MP medium-format BSI CMOS (43.8 × 32.9mm) |
| Resolution | 27.0MP | 100.0MP |
| Video | 5.3K/60p, 4K/120p, 2.7K/240p slow-mo | None |
| Autofocus | Fixed focus (wide) | Phase-detect AF with subject/face/eye detection |
| Stabilisation | HyperSmooth 6.0 (in-camera EIS) | 7-stop IBIS |
| Burst Rate | 27MP RAW burst | 3.3fps |
| Battery Life | ~70 min at 5.3K/30p (Enduro battery) | 420 shots (CIPA) |
| Weight | 154g | 895g body only |
| Dimensions | 71.8 × 50.8 × 33.6mm | 148.5 × 106.3 × 75.0mm |
| Weather Sealed | Yes | Yes |
| Viewfinder | 2.27" rear touchscreen + 1.4" front display | 0.87" OLED EVF, 5.76M dots |
| Screen | 2.27" rear touchscreen; 1.4" front colour display | 3.6" fixed touchscreen |
| Mount | GoPro mounting ecosystem (fingers, adhesive, magnetic) | Hasselblad XCD |
| Memory Cards | microSD up to 1TB (V30 minimum) | Dual CFexpress Type B + 1TB internal SSD |
| Connectivity | USB-C, Bluetooth, Wi-Fi, GPS | USB-C 3.2, Wi-Fi, Bluetooth |
Suitability by genre
| Genre | Hero 12 Black | Hasselblad X2D 100C |
|---|---|---|
| Adventure & Sports | — | |
| Vlogging & Video | — | |
| Travel | ||
| Underwater | — | |
| Cycling & Hiking | — | |
| Everyday | — | |
| Landscape | — | |
| Portrait | — | |
| Architecture | — | |
| Wedding & Events | — | |
| Sports & Action | — |
More comparisons with Hero 12 Black
Camera family history