Hasselblad 907X & CFV 100Cvs Now Gen 3
Hasselblad
Hasselblad 907X & CFV 100C (2023)
Starting from £8999 new
Best for Collectors, fine art & V-system users
View Hasselblad 907X & CFV 100C
VS
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Collectors, Fine Art & V-System Users — Hasselblad 907X & CFV 100C (2023): An engineering icon — the 907X + CFV 100C bridges Hasselblad V lenses from 1957 with a 100MP digital back in a form that is unmistakably Hasselblad.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
Hasselblad 907X & CFV 100C (2023)
- Collectors and enthusiasts who want to shoot 100MP digital on vintage V-system lenses
- Commercial photographers who want a modular medium-format system
- Photographers who want the most unique and iconic camera setup available
- Studio photographers who value the Hasselblad V-system legacy and lens quality
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad 907X & CFV 100C (2023) | Now Gen 3 (2024) |
|---|---|---|
| Price | £8,999 | £120 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 100.0MP | — |
| Video | None | N/A — instant film camera |
| Autofocus | Manual focus (V-system lenses) / contrast AF (XCD) | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | None | N/A |
| Burst Rate | 2.7fps | N/A |
| Battery Life | 350 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 1100g (body + back) | ~445g |
| Dimensions | 97.0 × 97.0 × 63.0mm (body only) | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | No | No |
| Viewfinder | External EVF sold separately | Real-image optical viewfinder |
| Screen | 2.36" rear LCD on 907X + 3.0" on CFV 100C | N/A |
| Mount | Hasselblad V-mount (+ XCD adapter) | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Single CFexpress Type B + 1TB internal SSD | N/A — instant film only |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (charging) |
Suitability by genre
| Genre | Hasselblad 907X & CFV 100C | Now Gen 3 |
|---|---|---|
| Landscape | — | |
| Portrait | ||
| Architecture | — | |
| Street | — | |
| Vlogging & Video | — | |
| Sports & Action | — | |
| Parties & Events | — | |
| Everyday | — | |
| Travel | — | |
| Low Light | — | |
| Creative | — |
More comparisons with Hasselblad 907X & CFV 100C