Hasselblad X2D 100Cvs Now Gen 3
Hasselblad
Hasselblad X2D 100C (2022)
Starting from £7999 new
Best for Commercial, studio & fine art professionals
View Hasselblad X2D 100C
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Commercial, Studio & Fine Art Professionals — Hasselblad X2D 100C (2022): 100MP, IBIS, and phase-detect AF in the smallest medium-format mirrorless — the X2D 100C sets the benchmark for image quality.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
Hasselblad X2D 100C (2022)
- Fine art and commercial photographers who want 100MP medium format with IBIS
- X1D II owners upgrading to double the resolution and in-body stabilisation
- Studio and landscape photographers who want the finest detail available
- Professionals for whom image quality is the only consideration
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable; only the hasselblad x2d 100c is weather sealed. Scroll down for the full spec breakdown.
Full specifications
| Specification | Hasselblad X2D 100C (2022) | Now Gen 3 (2024) |
|---|---|---|
| Price | £7,999 | £120 |
| Sensor | 100MP medium-format BSI CMOS (43.8 × 32.9mm) | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 100.0MP | — |
| Video | None | N/A — instant film camera |
| Autofocus | Phase-detect AF with subject/face/eye detection | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | 7-stop IBIS | N/A |
| Burst Rate | 3.3fps | N/A |
| Battery Life | 420 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 895g body only | ~445g |
| Dimensions | 148.5 × 106.3 × 75.0mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | Yes | No |
| Viewfinder | 0.87" OLED EVF, 5.76M dots | Real-image optical viewfinder |
| Screen | 3.6" fixed touchscreen | N/A |
| Mount | Hasselblad XCD | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Dual CFexpress Type B + 1TB internal SSD | N/A — instant film only |
| Connectivity | USB-C 3.2, Wi-Fi, Bluetooth | USB-C (charging) |
Suitability by genre
| Genre | Hasselblad X2D 100C | Now Gen 3 |
|---|---|---|
| Landscape | — | |
| Portrait | ||
| Architecture | — | |
| Wedding & Events | — | |
| Travel | ||
| Sports & Action | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
More comparisons with Hasselblad X2D 100C
Camera family history