Qvs Now Gen 3
Polaroid
Now Gen 3 (2024)
Starting from £120 new
Best for Classic Polaroid fans & square-print lovers
View Now Gen 3
GearScore™ Verdict — Which should you buy?
Street, Travel & Fine Art Photography — Q (2015): The camera that redefined luxury compact photography — a full-frame sensor, the finest 28mm compact lens available, and a shooting feel that is uniquely Leica.
Classic Polaroid Fans & Square-Print Lovers — Now Gen 3 (2024): The definitive modern Polaroid. Autofocus, USB-C, and full-sized square prints — classic Polaroid experience, updated for today.
Who should buy what
Q (2015)
- Street and documentary photographers who want a full-frame fixed-lens camera with iconic character
- Travel photographers who want the finest compact image quality available
- Leica enthusiasts who want an autofocus alternative to the M system
- Photographers who value build quality and shooting experience as much as spec sheets
Now Gen 3 (2024)
- Anyone who wants the classic full-sized square Polaroid print experience
- Instax users who prefer Polaroid's dreamy colour palette and white border
- Party hosts and event photographers who want iconic-looking keepsakes
- Previous Polaroid Now owners upgrading to the Gen 3's improved autofocus
Quick take: The now gen 3 is the most affordable. Scroll down for the full spec breakdown.
Full specifications
| Specification | Q (2015) | Now Gen 3 (2024) |
|---|---|---|
| Price | £1,999 | £120 |
| Sensor | 24.2MP Full-Frame CMOS | i-Type / 600 Polaroid film (79 × 79mm / image area 62 × 62mm) |
| Resolution | 24.2MP | — |
| Video | 1080p/60p | N/A — instant film camera |
| Autofocus | Contrast-detect AF, 49 AF fields, face detection | Autofocus (0.4m–2m close; 2m–∞ landscape) |
| Stabilisation | None | N/A |
| Burst Rate | 10fps | N/A |
| Battery Life | ~270 shots (CIPA) | Rechargeable internal battery (USB-C, ~15 packs) |
| Weight | 640g (with battery and card) | ~445g |
| Dimensions | 130.0 × 80.0 × 93.5mm | 138.2 × 112.6 × 62.7mm |
| Weather Sealed | No | No |
| Viewfinder | EVF, 3.68M dots, 0.68× magnification | Real-image optical viewfinder |
| Screen | 3.0" fixed touchscreen, 1.04M dots | N/A |
| Mount | Fixed Leica Summilux 28mm f/1.7 ASPH | i-Type or 600 film (8 shots per pack) |
| Memory Cards | Single SD UHS-I slot | N/A — instant film only |
| Connectivity | Wi-Fi | USB-C (charging) |
Suitability by genre
| Genre | Q | Now Gen 3 |
|---|---|---|
| Street | — | |
| Travel | ||
| Portrait | ||
| Landscape | — | |
| Vlogging & Video | — | |
| Wildlife | — | |
| Parties & Events | — | |
| Everyday | — | |
| Low Light | — | |
| Creative | — |
GearScore™ suitability scores are based on aggregated purchaser reviews weighted by photography genre. See how scores are calculated →
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Camera family history